Sometimes the most obvious of marketing techniques are overlooked. For instance, using signage.
At the benefit auction, I direct guests toward items by referring to the signage. “Join me in the Red Section,” I’ll say, “Look for the Red Section sign. We’re admiring class projects in the Red Section.” Or, “You can buy these at the Raffle table. Look for the sign that says “Raffles.”
The tricky part is the cost. Though it’s relatively easy to have graphics and signs produced, small grossing auctions will be leery of the production costs, which might hit $100 for a sign.
My suggestion is to take the long view. Just as you might make a one-time investment to buy acrylic stands for your silent auction displays, you can also make a one-time investment and buy signage that will serve you in future auctions.
Here are some blog posts to give you ideas on different types of great auction signage. These are affordable and functional.
Part 1: Use reversible silent auction signs to keep costs down
Part 2: Flexible directional auction signage for your gala
Part 3: The best signage for your silent auction sections
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