• Skip to primary navigation
  • Skip to secondary navigation
  • Skip to main content
  • Skip to primary sidebar
  • About
    • About RAA
    • Meet Sherry Truhlar
    • What makes us unique
    • Reviews/Clients
    • Press
    • Licensing
  • Contact
  • Client Login

Fundraising gala auctioneer Sherry Truhlar

  • Services
    • Onsite Auction Services
    • Virtual Auction Services
    • Fund a Need Experts
    • Consulting
    • Onsite workshops
  • Products
    • $10 Trainings
    • On Demand Webinars
    • Books
  • Speaking
    • Why Sherry
    • Keynote and Other Topics
    • FAQs
  • Blog
  • Free Resources
    • Webinar: COVID-19
    • Virtual Gala Cheat Sheet
    • Newsletter
    • Auction Item Guide™
    • Recording: Porch Parties
    • Benefit Auction Case Study
    • Blog
  • Store
You are here: Home / Services / Fund a Need / Special Appeal expert

Fund a Need / Special Appeal expert

Ready to run a Fund a Need, but unsure where to start?

 

I’ll serve as your polished presenter, advocating on your behalf to inspire guests to become donors … even without a live auction.

 

Maybe it’s your first attempt at running a special appeal, and you’re unclear on the nuances.  You’ve seen this elsewhere, but how does it avoid becoming awkward?

How do you track donations?  What about collecting cash?

How does it all work?

These are valid questions.  Addressing these and understanding lesser-known subtleties is what allows my clients to create highly charged giving environments.

Running a public pledge, which is also called a Raise the Paddle, Special Appeal, and other names, is an activity that requires exceptional presentation skills AND solid operational systems.

Each year I am retained by four or five schools and nonprofits for the sole purpose of running their Fund a Need.
  • They have no live auction.
  • They have no silent auction.
  • They simply want a flawless Fund a Need.

Though my style varies, below is a video from a gala with 550 guests.  The development director had shared, “We’re all about icons this year.  We want to be Iconic in Education.”

From her comment, I wrote the speech you’re about to view, which was delivered to set up the donation process.  There was no live or silent auction at this event.

(Note:  The pledge portion is edited from this video in order to show you the trickier part — the speaking.)

==========================

Why work with me?
How to do a Fund a Need

In Nashville, TN, this hospice nonprofit worked with me to successfully introduce a Fund a Need into a Mumbai-themed reception.  Funds were used to advance services abroad, such as India.

  • As a third party, I can more comfortably encourage donations than your Executive Director, Board member, or volunteer.
  • I sound like a local.  By using the language you use, many will mistake me as your employee.  Expect guests to ask you, “When did she join your staff?”
  • I write and present my own speeches; this saves you time.  (Do you like writing speeches?  Are you good at it?  I’ll take this task off your plate.)
  • My remarks vary in length, depending on the event.  Casual cocktail events require a different style than formal sit-down dinner galas.  I adapt.
  • Sometimes I partner with a client speaker or video, but often the nonprofit finds it easiest to just have me work independently on stage.  In the rush of preparing for your event, you’ll appreciate my professionalism.     
  • We spend consulting time prior to the event setting up the operational elements of this activity so your staff is comfortable collecting money in the crowd and behind the scenes.
  • Knowledge counts.  It’s UNCOMMON for an auctioneer to be the hired gun to run a stand-alone Fund a Need, but it’s common for me.  I’ve run these so often, I recorded a training on how to do a Fund a Need properly, and — as far back as 2009 — started educating readers via blog posts.
Do you have an event that needs a bottom-line boost?  A Fund a Need could be your answer.

Schedule an appointment to visit with me about your plans.

==========================

For several years, our school struggled with the charity auction portion (the Fund a Need) of our event. We always have a wonderful crowd of faithful alumnae but the requests to donate to the scholarship fund met with up and down success. The consensus of our planning committee was that we were lacking the auctioneer skills to make this a successful piece of our fund raiser.

Sherry has provided us with just that piece. Her professionalism and ease of style have given us (and our guests) just the right message and tone. As she weaves the story/need of our school, she helps us all be more generous in our response. And all are at ease, no one is anxious – she truly becomes an important part of the event. Our profits have risen and many guests have said “Where did you get that auctioneer?!”

Aggie Noonan, gala volunteer
Presentation Academy Tower Awards for Women Leaders (Louisville, KY)

==========================

I have been to a lot of auctions and I have never seen such a comfortable auction atmosphere. You can just tell by watching her that she’s got a personality that’s fun to be around … so happy and smart!

Susanne Fyffe
Fyffe Landscape Architecture (Arlington, VA)

==========================

2013_Adkins_Arboretum_nonprofit_auction

Primary Sidebar

Connect with Me Here

What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick

Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)

Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)

Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)

I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)

If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member

The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee

We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)

2012 Oakcrest Anne and CarolinaSherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year!… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

Aren’t KK and Michael a cute couple? PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9NakF4TWkxSGRXVnpkSE10UW5Wc2JHbHpMVXRMTFdGdVpDMU5hV05vWVdWc0xVcHZjMlZ3YUM1dGNEUT0vP2NvbnRhaW5lcj1ldnAtV0JBVTkwTlVBUyI+PC9zY3JpcHQ+PGRpdiBpZD0iZXZwLVdCQVU5ME5VQVMiIGRhdGEtcm9sZT0iZXZwLXZpZGVvIiBkYXRhLWV2cC1pZD0iTWpBeE1pMUhkV1Z6ZEhNdFFuVnNiR2x6TFV0TExXRnVaQzFOYVdOb1lXVnNMVXB2YzJWd2FDNXRjRFE9Ij48L2Rpdj4= They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

Staci Meruvia 150 ptYou have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, …… Read The Rest “Staci Meruvia”

Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9SM1ZsYzNRckxTdEJTRUVyTFN0SFpYSnBLeTByVTJobGNuSjVLMlJwWkN0aEsyZHlaV0YwSzJwdllpdHZaaXRuWlhSMGFXNW5LMlJ2Ym05eWN5dDBieXR6ZEdWd0szVndLM1J2SzNSb1pTdHdiR0YwWlN0M2FYUm9iM1YwSzIxaGEybHVaeXQwYUdWdEsyWmxaV3dyWjNWcGJIUjVMbTF3TkE9PS8/Y29udGFpbmVyPWV2cC1CVk4xMFNDUTRXIj48L3NjcmlwdD48ZGl2IGlkPSJldnAtQlZOMTBTQ1E0VyIgZGF0YS1yb2xlPSJldnAtdmlkZW8iIGRhdGEtZXZwLWlkPSJSM1ZsYzNRckxTdEJTRUVyTFN0SFpYSnBLeTByVTJobGNuSjVLMlJwWkN0aEsyZHlaV0YwSzJwdllpdHZaaXRuWlhSMGFXNW5LMlJ2Ym05eWN5dDBieXR6ZEdWd0szVndLM1J2SzNSb1pTdHdiR0YwWlN0M2FYUm9iM1YwSzIxaGEybHVaeXQwYUdWdEsyWmxaV3dyWjNWcGJIUjVMbTF3TkE9PSI+PC9kaXY+ The following… Read The Rest “Geri”

Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9SM1ZsYzNRdE1qQXhNUzFPU0ZOUVEwRXRTWEpsYm1VdWJYQTBMVEU9Lz9jb250YWluZXI9ZXZwLTVHMlVHQlFGN1YiPjwvc2NyaXB0PjxkaXYgaWQ9ImV2cC01RzJVR0JRRjdWIiBkYXRhLXJvbGU9ImV2cC12aWRlbyIgZGF0YS1ldnAtaWQ9IlIzVmxjM1F0TWpBeE1TMU9TRk5RUTBFdFNYSmxibVV1YlhBMExURT0iPjwvZGl2Pg== “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal… Read The Rest “Irene”

Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

Cynthia Steele Vance_150X180As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business.… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)

home | auctioneering | consulting | free item guide | about

 

Red Apple Auctions Co., PO Box 6066, Arlington, VA 22206
Toll free: 888-474-0838 | Email: Info@RedAppleAuctions.com | Copyright © 2005 - 2021

 

Sherry Truhlar • Charity Auctions • School Auctions • Fundraising Auctions • Auction Galas • Benefit Auctions

 

Terms of Use · Privacy Statement