Between five and ten years ago, I started hearing chatter about involving young professionals (YP) at the fundraising gala. "We need to get the younger generation involved," was the general vibe. In practice, this often evolved to selling a lower priced ticket to the gala. If a regular gala ticket was $150, the YP price might be $30. If the standard ticket was $500, the YP price might be $125. This reduced price ticket allowed YPs to join full-priced guests and sponsored tables for ... Read On >
Benefit Auctions Blog
Whose fault is it when the fundraising auction fails?
Over the last two years I renovated my house. I purchased windows and five major appliances as part of the remodel. Nothing was cheap -- the cost of some of these purchases hovered around the price of a car. Shortly after the sales process was complete, I started getting sales calls, asking me to buy extended warranties. All these conversations got me to thinking -- if one of these appliances or the windows start to give me problems, I may have a hard time knowing if the problem was ... Read On >
The importance of subtitles for Fund a Need videos
I want to talk about the importance of having subtitles on your Fund a Need video. Subtitles aren't just useful for foreign audiences or those hard of hearing. Here's what happened last week and why I'm sharing. One of my clients runs a Foundation providing money for disaster relief. When a disaster hits some part of the world, the Foundation sends money to a local partner -- an on-the-ground nonprofit that funnels the money directly to those affected. The size of the disaster is ... Read On >
Photo selfie frames to promote your auction on social media
To encourage social media posts at your fundraiser (and perhaps promote an auction sponsor), consider a photo selfie frame. I've written before about the many ways photography can be used at fundraising auctions to provide an entertainment outlet. Here are two ways nonprofits are using photo selfie frames. ================= 1. Photo selfie frames can cross-promote your nonprofit and another organization. ONEHOPE Wine has a photo selfie frame its Boston representatives take to its ... Read On >
Fundraising thermometers are overrated for Fund a Needs
There, I wrote it. I'm entirely unimpressed with fundraising thermometers when used during Fund a Needs. Thermometers were rolled out with great fanfare from the auction software vendors who created them. As proceeds pour in, donations are tracked against the goal. Guests see it play out on a screen. Vendors like to say the tool boosts audience engagement. But does it? At a school auction meeting last month, the hired auction checkout guru asked if I wanted to use it. "The school is ... Read On >