May 2018: CASA’s Spring Soiree to run lively Fund a Need program
There will be no live auction items to sell, but still “adding her special spark” to the cash appeal portion of CASA of the Mid-Shore’s spring soiree is fundraising auctioneer Sherry Truhlar. Learn why it’s called a soiree and other event details in the article.
July 2017: Revenues rise at Possible Dreams’ auction on the Vineyard
“Sherry Truhlar hosted the event for the first time, in the shadow of such legendary auctioneers as Art Buchwald and Jimmy Tingle, and her fast-paced delivery kept the energy alive and the bidding high.” Read Everybody Wins at the Possible Dreams auction
July 2017: Possible Dreams auction grows from $400k to $450k+
The Possible Dreams auction jumped from $400k in 2016 to over $450,000 in 2017 with money still coming in. Over 500 guests settled into the tent for the live auction. Read Sweet Dreams, Generous Bids at Possible Dreams Auction.
July 2017: Auctioneer Sherry Truhlar vested in Possible Dreams
The Vineyard Gazette highlighted some items to be sold at the July 30 auction and interviewed Liza May, the Chair. “Auctioneer Sherry Truhlar, a career nonprofit auctioneer from Red Apple Auctions, will lead the bidding. ‘She comes to us with a wealth of experience,” Ms. May said, “She’s vested in this.” Read Still Dreaming About Possibilities for Island Needs.
July 2017: Revamping a long-time fundraiser on Martha’s Vineyard
“A staple event on the Vineyard’s summer calendar, Possible Dreams is a fundraiser for Martha’s Vineyard Community Services (MVCS).” The event is refreshed with several changes this year. Read about them in Possible Dreams Is Setting Sail with its 39th Auction
July 2017: Sherry Truhlar to oversee Art Buchwald Possible Dreams Auction
The Vineyard Gazette highlighted the upcoming auction fundraiser organized by Martha’s Vineyard Community Services. Twenty-six unique items will be sold, and more than half of them are new to the event this year. Read about the changes in “Possible Dreams Auction Features Dreams Big and Small.”
June 2017: New auctioneer announced for Martha’s Vineyard charity
One of the original celebrity-driven auctions, the Possible Dreams fundraiser for Martha’s Vineyard Community Services has retained Sherry Truhlar. Read “New Auctioneer for Possible Dreams.” One-of-a-kind donations will be sold to benefit MVCS’ six core programs, which serve more than half of the Island’s year round population.
June 2017: Truhlar returns to speak at AFP’s Planet Philanthropy
On June 26, 2017 in Tampa, FL, fundraising auctioneer Sherry Truhlar presented “Fund a Need: Seven Steps to a Profitable Paddleraiser.” The annual statewide conference called Planet Philanthropy is organized by the AFP Florida Caucus attracts about 400 attendees.
June 2017: Upbeat entrepreneurs featured in Positive Minds Connect
Yvette Kelley, Founder and Executive Director of Positive Thinking Worldwide, teaches women to make positive life choices. The nonprofit’s quarterly newsletter features three business women inspiring positive thinking. Auctioneer Sherry Truhlar was included in the June quarterly issue.
At its fundraiser, CASA of the Mid-Shore designated a portion of the evening to a special appeal / Raise the Paddle. Auctioneer Sherry Truhlar invited guests to donate money to the nonprofit to support its mission. In its article, “CASA raises funds for mission at ‘Havana Nights,‘ The Star Democrat shared highlights.
December 2016: Raising funds in Honolulu for Japan-America Society of Hawaii
For the second year, Sherry traveled to Hawaii to work with The Japan-America Society of Hawaii at their annual fundraiser. The event occurs in early December so guests are encouraged consider the holidays when bidding. For the first time ever, JASH reported that all items sold.
November 2016: Red Apple Auctions’ Sherry Truhlar shares auction item trends
The reporter couldn’t help but notice the timeliness of the auction items for sale at an upcoming auction gala. She spoke with auctioneer Sherry Truhlar about what would be sold and penned this article, “Food Pantry Auction Items Reflect Changing Times.”
May 2016: Truhlar speaks in Florida at AFP’s Planet Philanthropy
On May 26, 2016 in Orlando, FL, fundraising auctioneer Sherry Truhlar presented “Making Auctions More Profitable.” The annual statewide conference of the AFP Florida Caucus attracts about 400 registrants and is commonly referred to as Planet Philanthropy.
May 2016: Truhlar speaks in New York at AFP-CNY Annual Conference
Charity auctioneer Sherry Truhlar was one of the national speakers selected to present in Syracuse, NY on May 6 at the annual conference of AFP’s Central New York chapter. Truhlar presented “Incorporating the Best Auction Strategies into Your Event.”
December 2015: Truhlar interviewed by Special Events Galore!
The Wiley: Jossey-Bass newsletter Special Events Galore! interviewed benefit auctioneer Sherry Truhlar about silent auctions for the third time this year. Find Sherry’s tips in the article, “How to Get Men Interested in a Silent Auction.”
December 2015: Fundraising auctioneer Sherry Truhlar supports JASH
The furthest traveled auction for 2015 was in Honolulu, HI where auctioneer Sherry Truhlar assisted the Japan-America Society of Hawaii (JASH) at their fundraiser. The 2015 Holiday Gala & Auction attracts about 250 supporters, raising money for programs that support understanding and friendship between the peoples of Japan and the United States.
November 2015: Event Resources hosts viewing of Truhlar’s auction training webinar
The East Hartford, CT-based event management company Event Resources hosted a viewing of charity auctioneer Sherry Truhlar’s online training, The Marketing Savvy Behind Outrageously Profitable Silent Non-Profit Auctions. The company shared highlights with their clients in their November newsletter. And here is the full article.
October 2015: Truhlar highlighted again in Special Events Galore!
The Wiley: Jossey-Bass newsletter Special Events Galore! interviewed benefit auctioneer Sherry Truhlar about “How to Properly Display Silent Auction Items.”
September 2015: Truhlar interviewed by Special Events Galore!
The Wiley: Jossey-Bass newsletter Special Events Galore! interviewed benefit auctioneer Sherry Truhlar about silent auctions. Some of her strategies were published in the article, “Eight Ways to Get Higher Silent Auction Bids.”
August 2015: Book co-authored by Truhlar ranks #5 on list of recommended fundraising books
The website Top Nonprofits asked 10 of its fundraising experts to provide a list of the top three to five fundraising books they recommend. The Essential Fundraising Handbook for Small Nonprofits, co-authored by Sherry Truhlar, is number five on the list. Each of the books co-authors tackled a subject on fundraising as it relates to small nonprofits. Truhlar’s chapter is on silent auctions. Find The Essential Fundraising Handbook for Small Nonprofits on Amazon or on this webpage.
August 2015: Record-raiser: Red Apple Auctions helps client achieve nearly $1.1 million.
The Red Apple Auctions team was thrilled to help Washington-DC based charity Food & Friends raise nearly $1.1 million at their Chef’s Best fundraiser. The nonprofit’s newsletter article explains that it’s a new record for the organization.
July 2015: The Nonprofit Times quotes Truhlar for stories on quirky items
Sherry Truhlar was asked by reporter Richard H. Levey of The Nonprofit Times to share stories of past auction items that had little commercial value but a high perceived value. These unusual auction items sold high because of their quirkiness. Read about these creative auction items in the story.
May 2015: Amarillo Magazine captures Sherry Truhlar and guest at wine auction, “Vintage Amarillo”
Amarillo Magazine online posted photographs of attendees at Vintage Amarillo,” a wine auction benefiting the Amarillo Symphony. The bi-annual event raises money for the Amarillo Symphony’s education programs. The 1920’s-themed event had a silent and live auction filled with hard to find wines, exquisite vintages, dinners, trips, and more.
May 2015: Amarillo Globe-News reports on “Vintage Amarillo.” Fundraising auctioneer Sherry Truhlar oversees wine auction.
Sherry oversaw the Amarillo Symphony Guild’s Vintage Amarillo fundraiser, and the paper was onsite to capture it. (The “Seen Around Town” section of the Amarillo Globe-News published this photo of auctioneer Sherry Truhlar with gala co-chair Laura Street and a guest.) The bi-annual event raises money for various symphony programs.
March 2015: Sherry Truhlar returns to internet radio, Second Wind with Joyce Buford
Joyce Buford has found a niche, coaching and inspiring women who are delving into a second (or third) life transition. She invited Sherry back to her weekly live internet radio show for further talk about Sherry’s personal transformation. Listen to the interview below, and learn more about Joyce and her “Uncover your Hidden Genius” program.
January 2015: Red Apple Auctions’ client Cedar Lake Foundation featured in nFocus magazine
At the annual Cedar Lake Foundation Gala held in Louisville, KY on November 15, 2014, Virginia-based fundraising auctioneer Sherry Truhlar was photographed (page 32) with guests Gwen and Sam Ronald. Alternatively, you might wish to browse through the entire digital magazine online.
December 2014: SocialMiami selects Children’s Hero Awards for inclusion in Gala Guide.
For its eighth annual Gala Guide showcasing signature events, SocialMiami selected The Children’s Hero Awards, sponsored by the Family Resource Center of South Florida. See photos and read the article, which states, “The Gala was emceed by Sherry Truhlar of Red Apple Auctions who had people donating to the auction, laughing and enjoying the night!”
November 2014: Raising money in Milwaukee, WI
Sherry Truhlar was invited to Milwaukee, WI for the “Voices of Hope” gala, raising $550,000 to benefit St. Marcus Lutheran School. This non-traditional inner city school is dramatically changing the lives of its students, with test scores moving into top percentiles. The school wrote, “Auctioneer Sherry Truhlar, Red Apple Auctions, got rave reviews from the crowd. Her wit kept guests engaged and energized as she featured new live auction items.”
July 2014: Virginia Auctioneer Sherry Truhlar featured on Second Wind with Joyce Buford
Are you a woman in transition? On her weekly live internet radio show, author and coach Joyce Buford highlights women who have undergone personal transformation. After hearing Sherry speak at a conference, Joyce invited her to share her story on the show. Listen to the interview below, and learn more about Joyce and her “Uncover your Hidden Genius” program.
April 2014: Boston blogger reviews a Red Apple Auctions event
In his blog PT at Large, Paul A. Tamburello, Jr. “writes about his jaunts to playhouses, diners, restaurants, music halls, and places that he ends up in by mistake.” (Based on that description, I can only presume he landed at a benefit auction in Waltham, MA by mistake!) He wrote about his observations in this post, “A Red Apple Shakes the Money Tree.”
December 2013: Florida’s Sun Sentinel talks procurement with auction consultant Sherry Truhlar
Doreen Hemlock, reporter for the Fort Lauderdale-based Sun Sentinel, chatted with Sherry about the hot items being sold for mega-bucks in some of South Florida’s nonprofit auctions. Read “VIP trip? Nonprofits auction novelties to raise funds.”
Fall 2013: Family Resource Center of South Florida holds first live auction
Over $73,000 was raised at 5th Annual Children’s Hero Awards. For the first time, the gala had a live auction component. Fundraising auctioneer Sherry Truhlar “energized the room and got people donating, laughing, and enjoying the night!” Read the nonprofit’s newsletter article here.
October 2013: Charity auctioneer Sherry Truhlar interviewed by Nonprofit Spark on Fund a Needs
The host of Nonprofit Spark, Renee McGivern, invited Sherry back to her show to talk about how to raise money without a silent or live auction, using a tool called a Fund a Need. Sherry shared “Seven steps to a successful non-profit Fund A Need.” Listen to the 44-minute show.
Sept. 2013: Northern Virginia Magazine profiles fundraising auctioneer Sherry Truhlar
A reporter saw Sherry in action at his child’s school auction. He pitched a story to his editor about her business, and you can read the resulting story here.
July 2013: Truhlar judges at 25th Anniversary of Miss Kansas Czech-Slovak Queen Pageant
Sherry was asked to judge the 25th pageant of the Miss Kansas Czech-Slovak Queen. In 1989 (and again in 1992), Sherry was the winner of that competition and went on to compete nationally. Read the newspaper article here.
May 2013: Sherry Truhlar oversees A Greek Odyssey in Middleburg, VA
Wakefield School’s beautiful annual auction, which honored Peter Quinn’s 17 years of service at the school, was featured in the local magazine. See photos and read the short article.
May 2013: Red Apple Auctions’ helps homeless shelter raise $90,000
The Carpenter’s Shelter 11th Annual Cook-Off attracted a record 650 attendees, 23 restaurants and chefs, and raised $90,000. Read the article (and see Sherry running the live auction) here.
January 2013: Truhlar shares “Five Steps” on Nonprofit Spark radio show
Renee McGivern, host of Nonprofit Spark on WebTalkRadio, brought fundraising auctioneer Sherry Truhlar back to the show to share “Five Steps to a Great Fundraising Auction.” Listen to the 41-minute show.
January 2013: Truhlar contributes to arts blog
Truhlar has been asked to contribute monthly content to the ArtsToMarket blog, which educates independent artists on marketing. Her first post is “Considering a benefit auction to raise money for your art league? Hint: Don’t sell art.”
August 2012: Benefit auctioneer Truhlar takes 1st runner-up
Red Apple Auctions’ founder Sherry Truhlar nabs 1st runner-up in a statewide auction competition. Watch a video of her competing here.
August 2012: Truhlar featured guest on Nonprofit Spark radio show
Renee McGivern, host of Nonprofit Spark broadcast on WebTalkRadio, interviewed benefit auctioneer Sherry Truhlar on “Five marketing ideas to immediately boost your silent auction results.” Listen to the 37-minute show.
From a field of 12 men and two women, fundraising auctioneer Sherry Truhlar took home $300 and the 2nd place trophy from the Virginia Champion Auctioneer contest. Learn why she believes the contest my be more difficult for auctioneers specializing in benefits by reading the press release. See a video of the competition here.
July 2012: Truhlar featured in The Spokesman-Review (Spokane, WA)
The Spokesman-Review covered some of the female auctioneers competing in the International Auctioneers Championship (IAC) in Spokane, WA. (Sherry advanced to the finals.) Watch the clip of “The Women of the Auction World” here.
July 2012: Truhlar advances to finals in International Auctioneer Championship 2012
Among a field of 24 women, Virginia auctioneer Sherry Truhlar advanced to the finals in the 2012 International Auctioneer Championship (IAC) contest held in Spokane, WA. The contest is overseen by the National Auctioneers Association.
March 2012: Truhlar included in nonprofit leadership series
As part of an interview series of influencers, leaders, and movers-and-shakers working within the nonprofit industry, Don Akchin of Nonprofit Marketing and Fundraising Zone spoke with Sherry about her journey into the world of auctioneering and plus-size modeling.
Fall 2011: Camillus House’s Hope for All gala listed as one of Miami’s “Most Notable Philanthropic Events”
Camillus House’s December gala was listed by Ocean Drive as a key upcoming event. The charity provides services to the homeless of Miami-Dade County. This is the fourth year Red Apple Auctions has served as auctioneer for the event.
October 2011: CASA of Greater Prince William draws 1,000 supporters and hits record-setting donations, despite weather-related venue change.
“Evening Under the Stars” has been the most well-attended gala in Prince William county, but not necessarily the most profitable. Red Apple Auctions was hired to change that. Live auction items jumped from selling at 80% of value to 140% of value; the cash appeal grew from $3000 to $13,000+. Read the press release.
September 2011: Truhlar pens “Where to Get Auction Items” article
Industry publication Missouri Meetings & Events magazine offers ideas for more productive and creative meetings and events. In her second article for the publication, Sherry offers procurement advice: “Where to Get Prizes When No One is Donating.
September 2011: Rappahannock County School Foundation Scores More Than 100% at Annual Fundraiser
Charity auctioneer Sherry Truhlar led a live auction that hit 107% return on investment for the nonprofit that serves Rappahannock County public schools. Read the press release here.
Fall 2011: Capitol File covers charity auction hosted by Food & Friends.
Capitol File was on hand to witness the 21st Annual Chef’s Best Dinner and Auction at The Washington Hilton. The event is attended by over 1000 guests and the live auction is a significant portion of the program. Benefit auctioneer Sherry Truhlar was photographed working.
August 2011: Truhlar speaks at 2011 MPI, Virginia Chapter (VAMPI) Convention in Hampton, VA.
In her talk Benefit Auction Technology & Trends: Tools That Get Guests to Give, Sherry shared the pros and cons of 25 vendors selling technology into the charity auction industry. This was her second invitation to speak to VAMPI.
May 2011: Truhlar selected to be regular contributing writer to charity golf tournament publication.
For how-to advice, Charity Golf Events Magazine relies on benefit auctioneer Sherry Truhlar to provide practical content for those including an auction in their tournament. Read her first article Silent Doesn’t Sell on page 8. It covers the importance of sound systems.
May 2011: Truhlar featured speaker (twice) at Missouri Meetings & Events Expo
Auctioneer Sherry Truhlar spoke twice during the 2-day St. Louis, MO Boot Camp for event planners. She presented Marketing Savvy Behind Outrageously Profitable Auctions and Irresistible Fundraising to Get Guests to Thrown Down Cash.
May 2011: Truhlar interviewed for Nonprofit Spark radio show
Host Renee McGivern invited Sherry to share benefit auction tips on marketing. Listen to the 54-minute interview.
April 2011: Volunteers offered tips for honoring Mother Earth in gala preparations
Fundraising auctions consume natural resources and generate enormous waste. For sustainability-minded planners, Truhlar offers tips for those planning green galas.
March 2011: Benefit auctioneer Sherry Truhlar graduates from revered professional auctioneer education program.
The Certified Auctioneer Institute (CAI) program is held at Indiana University in Bloomington, IN and overseen by the National Auctioneers Foundation. The three-year training focuses on fostering specific skills needed to operate a successful auction firm.
Spring 2011: Truhlar selected as contributing writer to Missouri Meetings & Events, the region’s premier magazine for the meetings industry.
In her debut article “Making Your Silent Auction Slick: How Handheld Devices and Other Electronics Glam Up Your Gala,” Truhlar considers how silent auctions have changed through the use of technology.
November 2010: Truhlar quoted in Town & Country article
Writer Bob Morris covers some of the trials and tribulations of charity auctions in his article, “The Charity Auction: They’re as common as colds this season…“ He interviews four auctioneers: Simon de Pury of Phillips de Pury, Jamie Niven of Sotheby’s, George McNeely of Christie’s, and Sherry Truhlar of Red Apple Auctions.
September 2010: Headwaters Foundation tells Rappahannock News why gala improved
Toni Egger, Headwaters Foundation executive director says, “I really credit them [Red Apple Auctions] with smartening us up about how to run an effective and efficient event,” she said. “They more than paid for themselves.” Read the article here.
August 2010: Client credits Red Apple Auctions in The Georgetowner
Toni Egger, Headwaters Foundation executive director, explains “We’ve hired Red Apple Auctions of Alexandria to help us with both the silent and live auctions, and they have some great new ideas that we are implementing.” Read the article for details.
July 2010: Truhlar speaks at CMP Conclave in Baltimore, MD on “Website Secrets for Savvy Planners.”
The CMP Conclave is the global annual conference of Certified Meeting Professionals (CMPs). The professional designation is overseen by the Convention Industry Council and demonstrates planners with advanced knowledge in event management. Truhlar is believed to be the only professional benefit auctioneer who also is a CMP.
July 2010: Truhlar blogs benefit auction advice for VolunteerSpot
VolunteerSpot is an online application to quickly mobilize and coordinate volunteers. Truhlar will guest blog on the site, providing monthly benefit auction advice, inspiration, and ideas for school volunteers planning auctions. Her first article is Fresh Food Brings More Funds to the Table.
June 2010: Truhlar tapped to provide monthly charity auction tips for Vivanista blog
Vivanista is a new member-based, lifestyle community for fundraising volunteers. Truhlar has been asked to regularly blog as the resident benefit auction expert.
April 2010: Alexandria auctioneer trains with the best at Certified Auctioneers Institute
Sherry Truhlar, President of Red Apple Auctions, recently completed her second year of courses at the prestigious Certified Auctioneers Institute (CAI). The program is the industry’s premier training program developed by the National Auctioneers Foundation for auction professionals. Read the press release here.
Spring 2010: Capitol File highlights two Red Apple Auctions clients
Capitol File features two clients in its current edition. The Greater Washington Region Heart Ball organized by the American Heart Association Greater Washington chapter enjoys a side column and the Passion for Charity Gala organized by Capital Hospice is in the In Focus section.
March 2010: The Eleusis of Chi Omega highlights member
The publication of the Chi Omega Fraternity spotlighted Truhlar in its “Chi Omegas Flourish” section. “Six years ago, Sherry Truhlar booked a one-week vacation at the Missouri Auction School.
Winter 2010: Emporia State University’s Spotlight includes update
Truhlar’s feature in the The Washington Post Magazine caught the attention of her alma mater. The University included a mention of the benefit auctioneer’s accolade in its “Through the Years” section.
October 2009: Auctioneer includes Truhlar in its NAA Member News section
AUCTIONEER, the official publication of the National Auctioneers Association, included benefit auctioneer Sherry Truhlar’s summer feature from The Washington Post Magazine in its monthly publication.
Fall 2009: Sole female auctioneer competes to third place finish in Virginia Auctioneer Championship
Seventeen auctioneers competed in the 32nd Annual Champion Auctioneer’s Contest August 1, 2009 in Richmond, VA. Fundraising auctioneer Sherry Truhlar, the only female, placed third. Earlier that day, she spoke on “Establishing Your Benefit Auction Business.” Read the magazine or her blog post.
September 2009: Women in Film & TV Newsletter highlights Truhlar
The Washington, DC chapter of Women in Film and TV highlighted charity auctioneer and other members achieving new levels of success and visibility in their respective fields. Read the news brief here.
July 2009: The Washington Post Magazine features Sherry Truhlar in “Making It” section
“Making It” profiles “true stories of people who turned their passions into profit and found their true callings.” Red Apple Auctions was the niche business featured in the July 19, 2009, The Washington Post Magazine. Three clients were also mentioned.
June 2009: The Georgetowner tips hat to Red Apple Auctions in social scene section
Six days a week, Food and Friends delivers three meals a day to more than 1,400 individuals living with life-challenging illnesses. The non-profit’s Chef’s Best gala is almost as complex, with over 1,000 guests sampling food from 50 chefs. The Georgetowner’s Mary Bird observed as the Red Apple Auctions team oversaw the auction.
May 2009: Truhlar oversees inaugural benefit auction for American Society of Association Executives (ASAE)
The May 2009 issue of AUCTIONEER magazine, the official publication of the National Auctioneers Association (NAA), updated its members about NAA’s work with the ASAE. The group’s inaugural benefit auction was conducted by Sherry Truhlar at the Association’s Springtime Expo. The results prompted ASAE to schedule another benefit auction at its annual meeting, to be held in Toronto in August 2009.
March 2009: Benefit Auctioneer Sherry Truhlar awarded Larry McCool Scholarship
Sherry Truhlar was one of four auctioneers awarded the full tuition Larry McCool Scholarship to attend the Certified Auctioneers Institute (CAI) on the campus of Indiana University this month. CAI is a three-year executive development program focused on developing the skills and providing the tools necessary to run a quality auction firm. Read Truhlar’s blog post about her week.
Nov. 2008: Sherry Truhlar is “Model of Success,” balancing careers as auctioneer and fashion model
AUCTIONEER profiled benefit auctioneer Sherry Truhlar, kicking off a series of features examining auctioneers who maintain unusual part-time jobs. Truhlar contrasts her career as a fashion model with that of being a benefit auctioneer. Read the story and see photos of both careers here.
September 2008: Two Red Apple Auctions clients selected for inclusion as “Washington’s Top 100” events
Area event professionals, including Sherry Truhlar, celebrated BizBash Washington’s Top 100 annual events issue. Attendees included leaders of the major D.C. activities in categories such as benefits, political and press, holiday, and sporting events. Two Red Apple Auctions’ clients — the Larry King Cardiac Foundation and the Washington Performing Arts Society — were selected as not-to-be-missed benefits.