Fundraising gala auctioneer Sherry Truhlar

Predicting proceeds: Forecasting auction results at your virtual gala

Apr 06

A common question from those planning a virtual gala is how much they should expect to raise from their auction. If you've run an in-person gala in past years, you can use your past yield results to project your revenue. ... Read On >

Best of live raffle for in-person and virtual galas

Mar 23

The Best of Live raffle is often a good one for in-person fundraising galas, but I find it particularly helpful in virtual galas when we might not be selling the same number of items in the live auction as we typically do in a ... Read On >

The big push at the end — the email campaign in the final hours

Mar 09

I've talked about the tricky matter of determining guest count at a virtual live gala. And I've also covered three tips for boosting virtual gala attendance. Today I zero in on one suggestion relevant for boosting attendance ... Read On >

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick

Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development

St. Joseph Academy Catholic High School (St. Augustine, FL)

Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator

St. Henry District High School (Erlanger, KY)

Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement

The Academy of the Holy Cross (Kensington, MD)

I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development

Oak Hill School (Eugene, OR)

If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda

2016 NYUMBANI Board member

The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee

We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events

The Ivymount School (Rockville, MD)

Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … Read The Rest “Staci Meruvia”

Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following… Read The Rest “Geri”

Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal… Read The Rest “Irene”

Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering. Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance

Guest at The Potomac School 2014 auction (McLean, VA)

Website search

Profitable Fundraising Auctions for Savvy Gala Chairs

Sherry Truhlar

The Authority on Benefit Auctions

Predicting proceeds: Forecasting auction results at your virtual gala

Best of live raffle for in-person and virtual galas

The big push at the end — the email campaign in the final hours