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You are here: Home / Blog Post / Auction Signage Part 3: The best signs for your silent auction sections
Mar 27

Auction Signage Part 3: The best signs for your silent auction sections

Sherry Truhlar Leave a Comment

Silent auction signs

Easy to read and high above the crowd.  These were built with foamcore.

Signs for your silent auction sections can be used annually, if you put some thought into the design before you print them.

Avoid themes.

To go easy on your budget, make your silent auction signs timeless. Avoid thematic signs that look great one year, but don’t fit into the following year’s concept. You’ll quickly realize that this year’s disco glitter signs don’t easily transfer to African safari themes next year.

Though I enjoy themes (and think guests do as well), it’s OK if your signage doesn’t “match” your theme. Some of my groups use the same signs year-after-year, allowing them to invest money in other elements of their event.

Keep the font style easy on the eyes.
silent auction signage

Pipe without drape.  The pipe supports signage advertising the silent auction area.

Use simple font. Times New Roman or Arial is fine, though experts tend to say a serif font (like Times New Roman) is better for print reading than a sans serif font. 

For the purposes of your auction, just keep the font simple.  

Keep the font large.

Squeeze as much text as you can into the space allotted.

Position your signage in the heavens (or as close as you can get)

It’s best if the signage is perched at least 7′ above guests, but preferably higher. It needs to be easily seen by the shortest guest at your event. 

One of my clients held their auction in a hotel with low ceilings. They were able to hang the silent auction signs from the ceiling, which made it easy to read from most areas of the silent auction area.

You can be non-committal.

One year you have a “wine” category. The next year you don’t. How do you decide which categories to print if your section names change every year?

Consider eliminating the descriptive names entirely and opting for colors or section numbers. 

“Section 1” and “Section 2” or “Blue Section” and “Green Section” will allow you flexibility when it comes to assigning what items should be tucked into which sections.

Got other ideas? Post them in the comments below.

And here are some other blog posts to give you ideas on keeping auction signage affordable.

Auction ideas on signs

Part 1: Use reversible silent auction signs to keep costs down

Part 2: Flexible directional auction signage for your gala

Copyright © 2014 Red Apple Auctions Co. All Rights Reserved

About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

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