Send this video over to the volunteer/s writing your auction item descriptions. They can follow this format to ensure no key information is missed when writing the online or printed catalog descriptions. There are six areas to cover in your standard auction item description. In the video, I talk about each and provide examples. 1. Clear titles instead of cute ones 2. Description 3. Restrictions - all of 'em 4. Donor 5. Fair market value 6. Photo/s https://youtu.be/xTidzCniJwk ... Read On >
About Sherry Truhlar
Buyer’s Choice: A tool used to push sales in a charity live auction
One marketing and sales strategy is known as Buyer's Choice. It can be a good tool to use in fundraising auctions. Typically this concept is something a Gala Chair should have heard of, but need not fully understand. The reason being, it's up to the auctioneer to recognize when 2 or more items should be sold in this manner. It’s not up to the volunteer Gala Chair (or Development Director); it's the responsibility of the auctioneer to know and suggest this. Here's a few bullet points to ... Read On >
In a crisis? Update your auctioneer before the gala.
I've made my share of embarrassing gaffs onstage at fundraising galas. Most of them were my own fault. Other times, I felt like any awkwardness could have been avoided, had the nonprofit been upfront with me about internal issues. Life isn't a bowl of cherries. Bad situations happen. Even nonprofits with great missions and stellar achievement records can find themselves in a situation that is uncomfortable, at best. Financial mismanagement. Leadership debacles. Internal strife. ... Read On >
Three memorable ways to thank auction donors
Though I have talked before about the need to thank auction donors, I don't recall ever sharing these three tools, which make the "thank" pretty darn memorable. Video resources Text tools Phone ideas This video was shot, edited, and uploaded at the airport, so the sound isn't ideal but the content is solid. https://youtu.be/hYG2PyT0Y5g ... Read On >
Using QR codes in your auction catalog
During the pandemic, restaurants taught many of us how to use our smartphone camera to access a menu, using a QR code. That idea is now popping up in auction catalogs, too. QR codes posted around your gala venue can direct guests to registration pages, online auctions, or donation pages. QR codes are also now appearing in auction catalogs. In today’s vlog, you'll see how two nonprofits incorporated QR codes into their auction catalogs. https://youtu.be/AAeXXijjS3w ... Read On >