In June 2021 during the complementary conversation, "The Future of School Auctions," the following question was posed. Sherry, in a recent conversation, you were skeptical that - as an auctioneer - you could address both an in-person and virtual audience. Do you have any additional thoughts on this, or how do you manage it? In the below clip from the event you'll hear my response. I think it's tricky to be equally engaging to both audiences during a hybrid gala, and a 50% effort to each ... Read On >
About Sherry Truhlar
The bidder in your ballroom: The 9 archetypes of live auction bidders
Since starting my company 15+ years ago, I’ve observed several types of bidders. Here's the archetypes of the guests I see bidding in your live auction. You'll learn how to identify each archetype and better understand their motivations from this video. I’ve no doubt you’ll immediately recognize some of your donors from among these descriptions. Archetype: Buyers Archetype: IITWI (“In it to win it”) Archetype: Sympathizer Archetype: Starter Archetype: Helper ... Read On >
FREE TRAINING: The Future of School Auctions
Register for the free discussion on The Future of School Auctions. Dates: June 16, 2021 and June 30, 2021 ==================== It’s a busy time for school advancement teams. You're overseeing graduations, wrapping up the Annual Fund campaign, and managing other end of school year activities. But soon, you'll be on vacation, and letting hybrid gala ideas percolate in your mind while sunbathing is a great idea. Tomorrow (and June 30) is the conversation. Register for ... Read On >
Three examples of a hybrid gala
If "virtual" was the buzz word of 2020, "hybrid" is the buzz word of 2021. I'm in discussions with several clients about their summer and fall galas, talking about the best ways (for them) to combine the best of virtual with the best of in-person galas. In today's video you'll hear of three examples I'm currently exploring with nonprofits. https://youtu.be/UBaZhXVUfEY ... Read On >
That time I refunded the client
I have many degrees from YouTube University. One of my most recent “degrees” is in boulder retaining walls. One contractor does a good job of teaching viewers the difference between a well-constructed and a poorly constructed wall. He explains why contractors build it a certain way (cost; ease) versus what the consumer desires (quality; durability). In his videos, viewers see all the failing walls he’s paid to fix because the boulders weren’t placed correctly the first time. He’s ... Read On >