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Fundraising gala auctioneer Sherry Truhlar

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Sherry Truhlar

About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

Jan 12

Hybrid virtual galas: Do they fill the void between virtual galas and in-person galas?

Last last week I heard an interview with Dr. Anthony Fauci, Director of NIAID. He was asked when normal human interactions might resume. In today's VLOG, I read his answer from that interview and consider what happens in that time period between everyone running virtual galas and then groups moving back to traditional in-person galas. As you heard in my video, the short answer is that -- with a lot of "ifs" -- normal human interaction might resume in mid-fall 2021. But even if we ... Read On >

Dec 29

Tribute to the nonprofits that forged ahead in 2021

With this final post of the year, I salute those of you who moved forward with a virtual gala this year. Were you brave? Were you a realist? Were you desperate? Who knows and who cares – you did it! Those fresh tracks in the snow are your footprints, and you can update your LinkedIn profile with "virtual gala" experience. The year 2020 pushed us to adapt.  “The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm,” said Confucius. You ... Read On >

Dec 15 Virtual Gala Theme logo

The 9 best virtual gala themes of 2020

Last week wrapped up the final two virtual galas I worked in 2020, finishing up a total of 33 virtual events for the year.  Many more virtual galas are already on the calendar for spring 2021. One question from new clients has been about themes.  "What are people doing for themes?  Are they doing anything special?" Over the last few months, 73% of the committees I worked with kept the same theme they'd intended to use for their 2020 in-person event. The remaining others adopted new ... Read On >

Dec 01

2020 recap of free virtual gala training

Some great partners asked me to speak this past year and I've consolidated the list below. Though some of the earlier programs I gave on virtual galas might already be dated, there are often tidbits in the mix that make it worthwhile to hear anyway. If you're seeking some educational resources over the holiday downtime, you might enjoy one or all of these. Fired Up Fundraising with Gail Perry, April 2020: "Let's talk about virtual events" The Grow Report with Pamela Grow, May ... Read On >

Nov 17 Virtual gala auctioneer Sherry Truhlar

Your first decision after deciding to host a virtual gala

At first, organizations tried to skirt around COVID-19. Nonprofits and schools with galas scheduled in March and April rescheduled to May and June. Then they rescheduled to fall. Then spring 2021. “Surely by spring we’ll be able to hold an in-person event,” they told me, “We don’t want a virtual gala.” As coronavirus rages on, organizations that skipped hosting a spring 2020 event are recognizing the need for funds. They will be hosting a virtual gala out of necessity. Once you ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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