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You are here: Home / Administration / Auction Signage Part 2: Flexible directional auction signage for your gala
Mar 26

Auction Signage Part 2: Flexible directional auction signage for your gala

Sherry Truhlar Leave a Comment

Benefit Auction SignageMost benefit auction galas take place across several rooms. Registration and checkout might be in one area, the silent auction elsewhere and the ballroom in a third space. Some groups have a VIP reception elsewhere. A benefit auction last fall had guests enter a rejuvenated dairy barn. The space was beautiful, but there were no restrooms inside. Guests were directed to portable toilets outside.

To help your attendees move through your space, you’ll be relying on directional signage. Directional signage can be expensive … or not.

When I worked at GE, I recall planning a conference in a large resort with many hallways.

Initially I’d planned on printing many directional signs to direct attendees down various halls. XX number of signs would have an arrow pointing right, XX number of signs would point left, and XX number of signs would point forward. 

As I tried to consider all the spaces we’d be using and the traffic flow of the guests, the project became too complex and the cost for signs ballooned! One day I had an epiphany. I printed many signs with the conference name on each, and then manually cut and taped arrows onto the signs once I was onsite. I moved the signs and arrows around each day as guests were directed to new spaces.

Practical, cheap and effective.

In that case, I was hosting a one-time conference, so it didn’t matter to me if the tape scuffed up the signs. If I was using those signs annually, I would have opted for what this smart nonprofit did … Velcro.  (See photos.)

Using a long strip of Velcro on the arrow and a shorter one on the sign, it enabled the flexibility to move the arrow around a bit without exposing the Velcro strip. 

And because the signs are sufficiently generic — featuring the signature color of the nonprofit (teal) and the name of the nonprofit’s annual event (Turn Up the Heat) — these signs can be used every year.

Smart stuff!

Here are some other blog posts to give you ideas on keeping auction signage affordable.

Auction ideas on signs

Part 1: Use reversible silent auction signs to keep costs down

Part 3: The best signage for your silent auction sections

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About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

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Auction Signage Part 1: Use reversible silent auction signs to keep costs down
Auction Signage Part 3: The best signs for your silent auction sections

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Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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