When you decide to shift from a live event to a virtual gala fundraiser, you’ll be making some changes.
You already know you have to change your technology.
Another review should be given to your event goals, like financial expectations, publicity, reach, and leadership.
For instance, live events typically have financial goals. With a virtual auction event, should you expect to raise the same amount of money?
I’ve been thrilled to learn how many organizations have not surpassed their financial net income goals with a virtual event, but some have surpassed prior gross income records! It’s truly amazing, and I hope these strong results continue as we venture deeper into the COVID-19 shutdown.
Financial goals aside, what else should you be measuring when transitioning to a virtual auction event?
In the video below, I suggest other considerations.
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And here’s where you can learn more about my advice when it comes to your auction fundraiser and COVID-19.