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You are here: Home / Video / Setting goals when running a virtual gala fundraiser
Apr 15

Setting goals when running a virtual gala fundraiser

Sherry Truhlar Leave a Comment

When you decide to shift from a live event to a virtual gala fundraiser, you’ll be making some changes.

You already know you have to change your technology.

Another review should be given to your event goals, like financial expectations, publicity, reach, and leadership.

For instance, live events typically have financial goals.  With a virtual auction event, should you expect to raise the same amount of money?

I’ve been thrilled to learn how many organizations have not surpassed their financial net income goals with a virtual event, but some have surpassed prior gross income records!  It’s truly amazing, and I hope these strong results continue as we venture deeper into the COVID-19 shutdown.

Financial goals aside, what else should you be measuring when transitioning to a virtual auction event?

In the video below, I suggest other considerations.

Click here to set up an appointment whereby we can visit about me serving as your auctioneer.

And here’s where you can learn more about my advice when it comes to your auction fundraiser and COVID-19.

Copyright © 2020 Red Apple Auctions Co. All Rights Reserved

About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

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