Setting a gala strategy in light of COVID-19

To date, 6 trainings have been held on virtual galas. 

The page is kept up-to-date, so the 2 most recent training videos (Conversation 5 and 6) are available -- for free!

Enjoy 3 hours of education, watched by event planners, checkout companies, auctioneers, and others to understand the current landscape.

CONVERSATION #5 (recorded on October 6, 2020)

One of my client's took a community-minded approach with her virtual gala, working to showcase local businesses before and during the gala via Wow Boxes and videos.

I think the Foundation has now set itself up for greater support and donations in 2021, 2022, and beyond.

In this conversation, I interview the Foundation’s Executive Director about her #LiftUpLocal Experience Boxes, or a "Wow Box."

Topics covered:

  • How did the #LiftUpLocal idea evolve?
  • What was the response from local businesses about the boxes?
  • How did you manage implementation? Any challenges or hard decisions?
  • Did it make sense financially?  What was the response?

CONVERSATION #6 (recorded on January 6, 2021)

Though I had covered some content in prior talks, it deserved a fresh conversation because …

  • Things change. 
  • I learn new tricks. 
  • And we’re entering 2021 with virtual galas still going strong for 6-12 months.

I shared about the types of virtual galas currently happening so you can decide the best format for your nonprofit.

You’ll see 2020 videos of me working various styles of virtual galas, and also some good and bad experiences from my work.

Register here to access the recordings of these Webinars


About your presenter…

Sherry Truhlar is President of Red Apple Auctions, a boutique auction firm specializing in fundraising events.  Since 2005 she’s been a trusted educator for auction planners seeking to improve the profitability of their galas. 

You might have seen her onstage working an auction, speaking at AFP's Planet Philanthropy or Bridge conferences, or read her insights in The NonProfit Times, Florida’s Sun Sentinel, Town & Country, The Washington Post Magazine, Missouri Meetings & Events, or a dozen other media outlets. 

Though based in the Washington, D.C. area, she maintains her bliss by sidestepping the political scene. 

Red Apple Auctions Co., PO Box 6066, Arlington, VA 22206
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