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Fundraising gala auctioneer Sherry Truhlar

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Video

Nov 17 Virtual gala auctioneer Sherry Truhlar

Your first decision after deciding to host a virtual gala

At first, organizations tried to skirt around COVID-19. Nonprofits and schools with galas scheduled in March and April rescheduled to May and June. Then they rescheduled to fall. Then spring 2021. “Surely by spring we’ll be able to hold an in-person event,” they told me, “We don’t want a virtual gala.” As coronavirus rages on, organizations that skipped hosting a spring 2020 event are recognizing the need for funds. They will be hosting a virtual gala out of necessity. Once you ... Read On >

Nov 03

Election Day – My simple political platform

When COVID-19 arrived in March, the advertisements and emails landing in my in-box started to change. Most companies and organizations addressed what was dominating the news cycle -- coronavirus.  They expressed concern for those who were ill, those working on the front lines, and those who lost their jobs. But not Wayfair. Wayfair pounded my inbox with a steady stream of emails each week, advertising cheap ottomans, discounted lighting, trendy decor, and more.  Their inattention to the ... Read On >

Oct 20 Sherry Truhlar virtual auctioneer talks about boosting attendance at virtual gala

Three tips for boosting attendance at your virtual gala

This I know ... If you are able to get people to watch your virtual gala, you'll raise money. The challenge for all of us these days is that our hours are filled with multiple distractions.  It can be harder to get your guests focused on logging in and attending. I myself have been an organizational mess the last few months. I've forgotten meetings. I've double-booked myself. I shown up in Zoom when it was a teleconference meeting. I can only imagine what a wreck I'd be if ... Read On >

Oct 06 Wow Box from Lions Eye Institute Tampa FL

A virtual gala Wow Box made to impress

This Wow Box was the subject of Conversation 5 in my COVID-19 series, "The Next Six Months." You can register for the free series to listen to all conversations. ============================ How do you create a memorable experience when you can't curate the evening?  This has been the dilemma for many auction planners since COVID-19 forced galas to go virtual. A thematic evening with controlled ambiance -- music, lights, food, drink and a carefully crafted stage program -- goes ... Read On >

Sep 22

Unintended consequences of watch parties during Zoom-style virtual galas

English ivy was brought to the United States for ornamental purposes; it looks so pretty scampering up a wire. But the ivy's introduction had some unintended consequences.  It grows so aggressively, it overtakes small trees and damages mortar in brickwork. Unintended consequences are also apparent in our virtual galas.  Nearly every week I am asked to troubleshoot a new problem that has surfaced, typically because someone has tweaked one area in an effort to improve the event. The ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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