One of the more dreaded activities of holding an auction fundraiser is managing registration and checkout -- or, as I like to call it, "Guest Services." Even without auction software, Guest Services is not an impossible task for an auction committee to pull off, but it does require organization, speed, and -- most importantly -- an understanding of the entire process. There are dozens of tasks that must be managed between when the guest arrives at the gala and when they leave at night's ... Read On >
Video
Auction galas are team sports; not solo competitions
I had a client who had a great auction in year #1 of working with them, but year #2 was … blah. The auction wasn’t horrible, but it didn’t hit where I think it should have, given the big gains we saw in year #1. In my estimation, the reason for the change came down to one thing: Resting on one’s laurels. Instead of putting forth the same effort applied in year #1, the client took the attitude that since the auction was so much better in year #1, I would lead it to the same success in year ... Read On >
What to include in your auction item description
Send this video over to the volunteer/s writing your auction item descriptions. They can follow this format to ensure no key information is missed when writing the online or printed catalog descriptions. There are six areas to cover in your standard auction item description. In the video, I talk about each and provide examples. 1. Clear titles instead of cute ones 2. Description 3. Restrictions - all of 'em 4. Donor 5. Fair market value 6. Photo/s https://youtu.be/xTidzCniJwk ... Read On >
Buyer’s Choice: A tool used to push sales in a charity live auction
One marketing and sales strategy is known as Buyer's Choice. It can be a good tool to use in fundraising auctions. Typically this concept is something a Gala Chair should have heard of, but need not fully understand. The reason being, it's up to the auctioneer to recognize when 2 or more items should be sold in this manner. It’s not up to the volunteer Gala Chair (or Development Director); it's the responsibility of the auctioneer to know and suggest this. Here's a few bullet points to ... Read On >
In a crisis? Update your auctioneer before the gala.
I've made my share of embarrassing gaffs onstage at fundraising galas. Most of them were my own fault. Other times, I felt like any awkwardness could have been avoided, had the nonprofit been upfront with me about internal issues. Life isn't a bowl of cherries. Bad situations happen. Even nonprofits with great missions and stellar achievement records can find themselves in a situation that is uncomfortable, at best. Financial mismanagement. Leadership debacles. Internal strife. ... Read On >