Once or twice a year I open up my shopping cart for sales of a product I call the Catalog Carnival.
The Carnival is a collection of catalogs and programs whereby I have pointed out the clever ideas worthwhile to model.
What good ideas come from auction catalogs?
The image on this page shows a modest example, though the photo quality is poor.
Here’s what I was sharing.
A bold reminder was printed at the top of the live auction page.
Remember: Costs can be split among multiple bid numbers at checkout if you want to go in on a package or experience with others.
The auction committee was encouraging guests to bid as a group.
Consider that three couples pooling their resources to bid on a vacation package will likely have more financial capacity than a single couple bidding on the same package. Team bidding (sometimes referred to as bidding as a syndicate) boosts sales, raising more money for the nonprofit.
- Similar reminders might be said by the auctioneer as she describes an auction package.
- Or cued up by the Gala Chair when she delivers opening announcements. “Some of our packages are great for groups to bid on together,” she’d quip, “Item #9 is a large Colorado home that would easily accommodate 3 families.”
- So a catalog reminder serves as yet another marketing touchpoint. It’s a written prompt, pushing guests to collaborate to buy a prized item.
For a treasure trove of good ideas, let me curate a Catalog Carnival selection for you.