Once or twice a year I open up my shopping cart for sales of a product I call the Catalog Carnival.
The Carnival is a collection of catalogs and programs whereby I have pointed out the clever ideas worthwhile to model.
What good ideas come from auction catalogs?
The image on this page shows a modest example, though the photo quality is poor.
Here’s what I was sharing.
A bold reminder was printed at the top of the live auction page.
Remember: Costs can be split among multiple bid numbers at checkout if you want to go in on a package or experience with others.
The auction committee was encouraging guests to bid as a group.
Consider that three couples pooling their resources to bid on a vacation package will likely have more financial capacity than a single couple bidding on the same package. Team bidding (sometimes referred to as bidding as a syndicate) boosts sales, raising more money for the nonprofit.
- Similar reminders might be said by the auctioneer as she describes an auction package.
- Or cued up by the Gala Chair when she delivers opening announcements. “Some of our packages are great for groups to bid on together,” she’d quip, “Item #9 is a large Colorado home that would easily accommodate 3 families.”
- So a catalog reminder serves as yet another marketing touchpoint. It’s a written prompt, pushing guests to collaborate to buy a prized item.
For a treasure trove of good ideas, let me curate a Catalog Carnival selection for you.
Roger Devine says
Excellent bit of strategy (not that I am surprised). But there’s one element I’d like to append – if your organization is using software to help run your event, make sure you understand how your volunteers will have to amend their sales-entry process to avoid scrambling at check-out. Anyone using our software can head over to our blog, where we posted a follow-up to this post, with our perspective from “the back of the room.”
Sherry Truhlar says
Thank you for pointing that out, Roger. The organization from which that catalog came does use software, though I never went into the details of how they addressed it with their checkout team. Thinking about the event all those details in advance is important.