A few weeks ago I was in the kitchen of a busy Rockville, MD home. Prior to starting the procurement meeting, the six Moms and I chatted about all sorts of matters, including being over the age of 40.
If you’re organizing a school auction, it’s likely that your auction guests are nearing or hovering around that age.
If you’re a nonprofit silent auction, some of your guests may only vaguely remember their 40th birthday party.
So if you want us to bid … be kind.
Here are three silent auction ideas to pamper the “forty-wonderful”and older crowd.
1. Reading glasses
Inexpensive, fun reading glasses seem to be sold everywhere these days. Pop a few into some wine glasses and place them around the silent auction area, as they did at this wine event I worked.
Hotel lighting is often a few degrees too dim. Sometimes it’s because the hotel has inappropriate lights for a silent auction. Other times it’s because the organization (wrongly) thinks softer lighting is appropriate for the reception.
I could spend a long time talking about this point and giving examples. I’ll refrain and simply encourage you to brighten the room.
3. Large font on silent auction descriptions
Such simple idea, yet rarely followed.
Increase the font on your silent auction descriptions. Make it easy to read the display from a distance of a few feet.
- This is 12-point font and difficult to read in dim lighting, especially after drinking a cocktail.
- This is 24-point font and easier to read, even after drinking two cocktails. Don’t you agree?
Which font size would you prefer as you walked by the tables?
Make friends with the over-40 crowd. They are entering their prime earning years and have more cash to offer than some other segments of the population.