This I know ... If you are able to get people to watch your virtual gala, you'll raise money. The challenge for all of us these days is that our hours are filled with multiple distractions. It can be harder to get your guests focused on logging in and attending. I myself have been an organizational mess the last few months. I've forgotten meetings. I've double-booked myself. I shown up in Zoom when it was a teleconference meeting. I can only imagine what a wreck I'd be if ... Read On >
Audience Development
Unintended consequences of watch parties during Zoom-style virtual galas
English ivy was brought to the United States for ornamental purposes; it looks so pretty scampering up a wire. But the ivy's introduction had some unintended consequences. It grows so aggressively, it overtakes small trees and damages mortar in brickwork. Unintended consequences are also apparent in our virtual galas. Nearly every week I am asked to troubleshoot a new problem that has surfaced, typically because someone has tweaked one area in an effort to improve the event. The ... Read On >
The rise and fall of YP (young professional) post-parties at galas
Between five and ten years ago, I started hearing chatter about involving young professionals (YP) at the fundraising gala. "We need to get the younger generation involved," was the general vibe. In practice, this often evolved to selling a lower priced ticket to the gala. If a regular gala ticket was $150, the YP price might be $30. If the standard ticket was $500, the YP price might be $125. This reduced price ticket allowed YPs to join full-priced guests and sponsored tables for ... Read On >
The Seating Meeting: Developing an auction seating chart
"We should talk in the morning," one Auction Chair told me, "I'll be tied up with the seating meeting all afternoon." Ah, the seating meeting. It's one of the most dreaded of auction committee meetings. =============================== What is the seating meeting? It's when the Gala Co-chairs (or a small sub-section of the gala committee) convene to determine the auction seating chart. =============================== Why is a seating meeting important? Where a guest sits ... Read On >
Creatively paying tribute to your gala honoree via your auction decor
I don't often get into conversations about fundraising auction decor because there are other, more critical elements to discuss that are tied directly to raising money. Yet for many committee members, decor is the "fun part" of the auction; it's what keeps them engaged. For that reason alone, I think it's worthy of discussion here. And specifically, I want to give a few ideas on how -- if you have an honoree or award winner -- you can honor their presence or their memory by ensuring the ... Read On >