Between five and ten years ago, I started hearing chatter about involving young professionals (YP) at the fundraising gala. "We need to get the younger generation involved," was the general vibe. In practice, this often evolved to selling a lower priced ticket to the gala. If a regular gala ticket was $150, the YP price might be $30. If the standard ticket was $500, the YP price might be $125. This reduced price ticket allowed YPs to join full-priced guests and sponsored tables for ... Read On >
Audience Development
The Seating Meeting: Developing an auction seating chart
"We should talk in the morning," one Auction Chair told me, "I'll be tied up with the seating meeting all afternoon." Ah, the seating meeting. It's one of the most dreaded of auction committee meetings. =============================== What is the seating meeting? It's when the Gala Co-chairs (or a small sub-section of the gala committee) convene to determine the auction seating chart. =============================== Why is a seating meeting important? Where a guest sits ... Read On >
Creatively paying tribute to your gala honoree via your auction decor
I don't often get into conversations about fundraising auction decor because there are other, more critical elements to discuss that are tied directly to raising money. Yet for many committee members, decor is the "fun part" of the auction; it's what keeps them engaged. For that reason alone, I think it's worthy of discussion here. And specifically, I want to give a few ideas on how -- if you have an honoree or award winner -- you can honor their presence or their memory by ensuring the ... Read On >
Three times guests will try to pull a fast one on you, and what to say when it happens
At some point a guest at your gala will try to pull a fast one on you or me. I like to believe that the guest is being honest. After all, this is a fundraising auction; most people are filled with good will. But sometimes, stuff happens. Maybe they really didn't bid. They were just waving their bid paddle to get the attention of a friend across the room. Maybe they really did want to donate in the paddle raiser, but a column blocked them from view. Maybe they really did think ... Read On >
The archetypes of live auction bidders
Since starting my company over a decade ago, I've observed several types of bidders. In this post, I'm describing my live auction bidder archetypes. These are a tad tongue-in-cheek. Even so, I suspect you'll recognize some of your guests from among these descriptions. (I'll zero in on some archetypes in upcoming posts.) Remember that most guests at your gala are not going to participate in the live auction. Usually just 10% to 20% of your crowd is active in the live auction; the ... Read On >