One of the school auctions I worked this past Saturday has always done a nice job of sticky-note marketing in their silent auction.
I should clarify that “sticky-note marketing” is what I call it. I doubt it’s a real marketing term.
I use it to refer to the practice of putting notes onto silent auction items to remind guests of why they should buy it. The notes are simple silent auction tips, but they work! Here’s why:
It’s similar to putting a sticky-note on a document; you’re calling attention to it. In this case, you’re reminding guests of one possible use of the item for sale.
“A great item for Dad!” exclaims a blue note.
“Here’s your Mother’s Day gift!” proclaims a pink card.
If you’ve got a silent auction this weekend, be mindful that Valentine’s Day is next week.
One of our school auctions this past Saturday used attractive pink and red hearts to showcase jewelry items. There was no overt mention of Valentine’s Day, but the hint didn’t go unnoticed.
It’s simple, effective, and fetching marketing for your silent auction items. And it works!
© 2012 Red Apple Auctions Co. All rights reserved.
P.S. Though this blog post covers a marketing tip, most of my readers begin their silent auction journey in procurement. Get a free tool to get started: Auction Item Guide™ “What Sold Like Heaven in 2011.”
Gayle L. Gifford, ACFRE says
I continue to learn so much from you about auctions, Sherry. What a great resource you are.