A few months ago, I shared what a printer’s plate is and how to get it. These plates make for nice silent auction items because they are unusual.
At a recent benefit auction, I was walking the silent auction with my client before guests arrived. As we approached these plates, she said, “We’re really excited about these.”
“Wow!,” I said, “I wrote about how to get these donated a few months ago, but I don’t often see them in auctions.”
“I know you wrote about it,” she said, “That’s how I got the idea.”
Turns out, this ambitious auction chair read every one of my blog posts and subscribed to my free e-newsletter, Benefit Auction Ideas, to prepare for her auction. (That’s in addition to all of the one-on-one consulting time she got with me, as part of her onsite auction agreement.)
When she read my blog post about printers plates, she asked one of her auction team members to follow-up with a local newspaper. The newspaper sent thisnonprofit — wow! — two beautiful historical plates with copies of the front page framed. She was so excited to have them in her silent auction.
And now I was excited. I couldn’t believe how nice these looked.
These plates were different than what I’d seen donated from The Wall Street Journal. These were clearly more contemporary-looking. They were printed on a slick surface that seemed to be a plastic but almost looked like a metal.
Final numbers are still out, but early results indicate that the auction-related activities raised twice as much as in year’s past. They also hit a new attendance record.
(Let’s not forget that at the time of this writing, we’re still in a recession.)
Friends, making money at a benefit auction is simply a matter of using a proven system. To a degree, you can skate by on free ideas … but to take it to the next level as this group did, contact me for one-on-one silent auction consulting or onsite auctioneering work.