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You are here: Home / Auctioneers / Nashville benefit auctioneer for a day, uncensored comments & my 100% guarantee
Aug 22

Nashville benefit auctioneer for a day, uncensored comments & my 100% guarantee

Sherry Truhlar Leave a Comment

Nashville benefit auctioneer Sherry Truhlar

My intention was to dress in Nashville country western glitz … and then I realized I had no props. This just seemed a better fit with my accordion.

If you’re seeking benefit auction ideas, this is a no-brainer event to attend.

For those of you living in the Nashville area, I invite you to meet me at Maggiano’s on Thursday, September 13. 

It’s like a country-western fairy tale for me … I’m becoming a Nashville benefit auctioneer for one day.  🙂 I’m coming to share information on planning profitable auctions.

Click here to reserve today. 

(I’ve seen photos of the room and SPACE IS LIMITED.)

I’m presenting in conjunction with GreaterGiving, a benefit auction software company. (I’m delighted that I get to meet another representative from the company, Gretchen.) 

We’ll both be speaking, and I’ll be covering the best ways I’ve seen to max out returns.Benefit auction training

But lest you think this seminar is a full-blown sales pitch, it’s not. It’s about sharing best practices.

In fact, I’m so confident in this presentation that I’m giving you SOMETHING SPECIAL.

Here’s my 100% money-back guarantee: If you attend and feel you just heard a 3-hour sales pitch for software, I’ll pay your registration fee MYSELF!

Click here to reserve today. 

Over the years, I must have made this presentation with GreaterGiving a dozen times in a half dozen cities. We just keep tweaking to make it better.

When I presented last November (2011) in Pennsylvania, here are the UNCENSORED COMMENTS pulled from participants’ surveys.

Sherry Truhlar, woman auctioneer

  • Sherry seems to have a wealth of knowledge and I’m glad to have seen her in this seminar.
  • Very dynamic and obviously well versed in the field.  I appreciated her honesty and opinions as much as her facts and details.
  • Very down to earth, very professional, easy to listen to, very engaging and knowledgeable.  Would definitely consult her regarding auction issues. 
  • I believe that last year, Sherry provided a handout of her PPT slides. I found that to be helpful.
  • Sherry is the queen. ‘nuf said.
  • So great!         
  • Sherry is a true expert and very engaging.
  • Excellent speaker, very valuable information
  • Very interesting!
  • Amazing woman!         
  • I thought she was very knowledgeable. Her expertise really seems to be live auctions and I wish we could have gotten in to that further.
Here’s why you should carve out time in your schedule to attend:
  1. It’s content-rich. One of my clients has attended at least five of these. It’s THAT good. You’ll walk away with ready-to-implement ideas.
  2. Get your unique questions answered. It doesn’t matter if you aren’t using auction software (or if you are using a different vendor), the tips you’ll learn convey across your auctions.
  3. It’s therapeutic. You begin to realize your share challenges with others. Like cheap group therapy. 🙂

Here are more comments from others who have seen the presentation by GreaterGiving:

  • “I walked out of the seminar with many new ideas and lots of excitement!” (Development Administrator in Washington)
  • “Excellent resource for anyone preparing to conduct a benefit auction!” (Auction Coordinator in Washington)
  • “… a very focused presentation that went directly to the fundraising and its procedures and problems.” (Board member in Delaware)

I’d truly enjoy meeting you in person. Here’s our chance! 

Save your seat in Nashville by clicking here. 

Sherry

P.S. If you live in the area, you owe it to your charity to attend this event … and please be sure to introduce yourself.

After hearing Sherry speak for the first time (in Pennsylvania), I came back to our small organization and sang her praises to our Auction Committee (which consisted of 4 volunteers) and school administration. For fear of spending money that we were trying to raise, I was discouraged from using Sherry’s consulting services.

I attended a second speaking engagement of Sherry’s and was once again blown away by her charisma. I returned to the school’s administration and auction committee of 2 volunteers and insisted we make the plunge!  We contracted 4 hours of consulting with Sherry.

This was our 5th annual auction, during a 30th anniversary year, our net profit was never maximized to the capacity we felt could be reached and after so many years, the event was getting stale. After consulting with RAA, our net profit increased by $4000, the event ran so smoothly and the feedback from our guests was so positive. With a smaller planning committee, Sherry helped me to be more efficient with my time. What I liked best was all the new features to the event that Sherry suggested and our guests are still talking about.

Mia Glenn, Director of Development
Interim Director of Admissions
The Quaker School at Horsham (Horsham, PA)

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Copyright © 2012 Red Apple Auctions Co. All Rights Reserved

About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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