Here’s a short blog post with a big message. It’s an easy way to show your guests you love them.
And make it all about the cause when you do.
Last year I worked with Headwaters Foundation, a public school foundation that supports what has traditionally been one of the poorest counties in Virginia.
I didn’t get a thank you from the Executive Director or from the Gala Chair. And although I would have welcomed a note of appreciation from either of those two, I got something better — I got thanked from the kids!
This note card is what I received in the mail after the auction.
I’ve no idea if “Carolyn” is one of the girls pictured on the front of the card. For all I know, the photo could be from 20 years ago. It might even be stock photography.
It really doesn’t matter. The thank you itself gets the idea across. “Carolyn” is one of the children benefiting from Headwaters Foundation. And the photo represents (or is) kids being helped.
Can your organization do something similar by writing your auction thank you letters with a little extra love from the beneficiaries themselves?
An SPCA might be inspired to take one of their current dogs and stamp his paw print onto a thank you letter before it’s mailed. “Rufus, a current shelter dog, thanks you for your support,” could be the message.
Or maybe one of your clients (like the children in this example) can make an effort to write short notes of thanks.
It might not work for all nonprofits, but many could use this concept of having the beneficiaries write the note.
Think about it. A standard auction thank you letter can be made much more personal when you add a little love in this way.