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Audience Development

Feb 20 benefit auction secrets - Disadvantage of large crowds

Benefit auction secrets: The DISadvantage of large crowds

When it comes to benefit auctions, some think bigger crowds are always better. Perhaps. But there is one distinct DISadvantage of a larger crowd -- it's harder to find a good benefit auctioneer. When you're interviewing auctioneers, find out how many events he or she has overseen with your same guest count. In other words, if you have 400 attendees, ask how many galas he or she is running in that size. Just because an auctioneer has the personality to work an event of 200 guests does not mean ... Read On >

Aug 24

VIDEO: Tips to reduce no-shows at your benefit auction

It's disheartening to work so hard, only to have empty tables at your gala.  And no-shows certainly don't help your auction returns. In this video, learn some benefit auction tips for reducing no-shows. We want one seat in every chair! ;)  Watch the video below. ... Read On >

May 24

PODCAST: Who should you invite to your auction: men or women?

A new study has been released that compares the giving patterns of men versus women.  Based on the data, should you start changing your invitation list?  Find out in this podcast. Listen to the podcast below. ... Read On >

May 23

Men versus women: Who makes the BEST guest at benefit auctions?

An interesting report was released a few months ago examining male and female giving patterns.  I was eager to read it, hoping it might point to some new ideas in who should be on the guest lists for our benefit auctions. Here's the background. In October 2010, The Center on Philanthropy at Indiana University  released its first report called "Women Give 2010."  It reported differences in giving to charity between male and female single-headed households across income levels.  (Remember, this ... Read On >

May 09

Not a headline I like to read: Auction fundraiser attendance falls

Last week across the newswire, I read an article about an Idaho athletic booster auction fundraiser that was small in size, but not by design:  Blackfoot Broncos Annual Fundraiser Attendance Falls. The school's Booster Club, located in Blackfoot, ID (population ~11,000) was raising money for athletic programs.  The booster auction usually brings in several thousand dollars. The Booster Club President suggests that the economy is to blame for the lower attendance and fewer donations, but a  ... Read On >

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