This past spring, one of my clients experienced a higher-than-usual 9.5% no-show rate at their gala. If all of the no-shows had been seated together (they weren't), it would have amounted to over three empty tables. A significant number of no-shows impacts your benefit auction. First, you've likely already paid for the food so that is an incurred expense. Second, fewer guests means fewer people to bid on merchandise. Third, if it's obvious there are a number of guests missing, it may have a
A handful of the nonprofit galas I work have a dramatically diverse mix of guests. The crowd is comprised of three distinct groups: non-paying clients non-paying (or reduced-ticket-price) employees of the non-profit paying guests Although I can appreciate why a handful of non-paying/free guests might be allowed to attend (e.g. a reward to an employee, or asking someone to speak), a few of the nonprofit auctions I've worked have seen the majority of the attendees -- the majority! -- be
Wondering how to get celebrities to your party? Occasionally I’ll have a conversation with a non-profit attempting to build awareness of their gala. They want to invite a well-recognized actor or musician to the event. The charity’s goal is multifaceted. The presence of a star could draw others to attend their gala The star himself might donate to the auction, thereby raising funds in a more direct way. The close passing of both Farrah Fawcett and Michael Jackson - both active in
I spent the last two days with Hannes Combest, President of the National Auctioneers Association (NAA), at the ASAE Springtime Expo gala in Washington, D.C. The first night of the event, ASAE hosted an event targeting young professionals, which nowadays are also called Millennials because of their birth year. The reception reminded me of a trend I've seen with regards to fundraising auctions. Many of the galas I work have a population in the age range of 45+. Some galas skew much older.