An interesting report was released a few months ago examining male and female giving patterns. I was eager to read it, hoping it might point to some new ideas in who should be on the guest lists for our benefit auctions. Here's the background. In October 2010, The Center on Philanthropy at Indiana University released its first report called "Women Give 2010." It reported differences in giving to charity between male and female single-headed households across income levels. (Remember, this ... Read On >
Audience Development
PODCAST: Not a good headline: Fundraiser attendance falls
Last week I read an article about an Idaho athletic booster fundraiser that had experienced a controversy. The bad news filtered into their annual auction. In this podcast learn how to have a profitable event, even when a hullabaloo darkens your door.Listen to the podcast below. ... Read On >
Not a headline I like to read: Auction fundraiser attendance falls
Last week across the newswire, I read an article about an Idaho athletic booster auction fundraiser that was small in size, but not by design: Blackfoot Broncos Annual Fundraiser Attendance Falls. The school's Booster Club, located in Blackfoot, ID (population ~11,000) was raising money for athletic programs. The booster auction usually brings in several thousand dollars. The Booster Club President suggests that the economy is to blame for the lower attendance and fewer donations, but a ... Read On >
VIDEO: Encouraging youth to attend your benefit gala
Most of our fundraising auctions have a median age of ... well, let's just say it's not 25. If you want to attract a younger demographic, watch the video for ideas on how to incorporate younger professionals into your guest count. Watch the video below. ... Read On >
Three silent auction ideas that pamper the 40+ crowd
A few weeks ago I was in the kitchen of a busy Rockville, MD home. Prior to starting the procurement meeting, the six Moms and I chatted about all sorts of matters, including being over the age of 40. If you're organizing a school auction, it's likely that your auction guests are nearing or hovering around that age. If you're a nonprofit silent auction, some of your guests may only vaguely remember their 40th birthday party. So if you want us to bid ... be kind. Here are three silent ... Read On >