VIDEO: Benefit auctions versus online non-profit contests: Where’s the big payoff?

There has been a plethora of online contest for nonprofits recently. “The most votes wins $10,000 for your charity,” is the standard approach.

But beware of the staff time involved in drumming up support for votes. As volunteers and staff are pulled away from working on benefit auctions to instead driving votes online, the auction – which offers you a guaranteed income – suffers.

Watch the video below.