• Skip to primary navigation
  • Skip to secondary navigation
  • Skip to main content
  • Skip to primary sidebar
  • About
    • About RAA
    • Meet Sherry Truhlar
    • What makes us unique
    • Reviews/Clients
    • Press
    • Licensing
  • Contact
  • Client Login

Fundraising gala auctioneer Sherry Truhlar

  • Services
    • Onsite Auction Services
    • Virtual Auction Services
    • Fund a Need Experts
    • Consulting
    • Onsite workshops
  • Products
    • $10 Trainings
    • On Demand Webinars
    • Books
  • Speaking
    • Why Sherry
    • Keynote and Other Topics
    • FAQs
  • Blog
  • Free Resources
    • Webinar: COVID-19
    • Virtual Gala Cheat Sheet
    • Newsletter
    • Auction Item Guide™
    • Recording: Porch Parties
    • Benefit Auction Case Study
    • Blog
  • Store

committee

Jul 16

The Seating Meeting: Developing an auction seating chart

"We should talk in the morning," one Auction Chair told me, "I'll be tied up with the seating meeting all afternoon." Ah, the seating meeting.  It's one of the most dreaded of auction committee meetings. =============================== What is the seating meeting? It's when the Gala Co-chairs (or a small sub-section of the gala committee) convene to determine the auction seating chart. =============================== Why is a seating meeting important? Where a guest sits ... Read On >

May 21

Is your school auction doing fundraising by 1000 cuts?

At a recent nonprofit fundraising event, the nonprofit decided they didn't want to push the raffle. If a guest approached a volunteer to buy a $50 raffle ticket — fine.  But they didn’t want volunteers to walk up to groups of people and ask guests to buy a raffle ticket. "In a few minutes, we're going to be asking these people to donate anywhere from $100 to $5000.  It makes no sense to nickel and dime them for a $50 raffle ticket," was their rationale. This cocktail-styled event had no ... Read On >

Nov 27 New Hampshire SPCA - Majestic the dog with Sherry Truhlar

Whiners on your benefit auction committee?

This past Saturday night while I was working with the very lovely guests supporting the New Hampshire SPCA, a hacker broke into my website.  Some of you alerted me via email and Facebook. I never saw the posts because I was working. Until one of my team members called me on Sunday morning, I was blissfully unaware.   When I went to the site, I certainly wasn’t happy. But I also didn’t melt into a pile of tears. I recalled a story about a magician who was headed to Las Vegas for a national ... Read On >

Oct 08 benefit auction chairs listen

Getting items for charity auctions can be easier. Just listen.

A couple of years ago I was on a Webinar advocating year-round auction procurement. The best gala chairs I know always have their "ear to the ground" when it comes to getting items for their auction. Here's a recent example. Last week I was in Pennsylvania meeting with a few clients. Over dinner with one group, the two co-chairs and I talked about their upcoming auction and specifically, their items. They felt they needed just a couple more items for their live auction to feel finished. As we ... Read On >

Aug 26

VIDEO: The Easy Way to Schedule Your Benefit Auction Committee Meeting

Planning an auction takes a lot of time, but it's nothing compared to the hours you'll put in trying to schedule women to attend your next committee meeting. Ever notice how tricky it is to get on everyone's schedule? Not anymore. Here's a free tool most planners haven't heard of. It's one of my best benefit auction secrets when it comes to the subject of time management. Watch the video below. ... Read On >

  • Go to page 1
  • Go to page 2
  • Next →

Primary Sidebar

Connect with Me Here

What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
Read more testimonials

Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
Read more testimonials

Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
Read more testimonials

Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
Read more testimonials

I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
Read more testimonials

If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
Read more testimonials

The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
Read more testimonials

We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
Read more testimonials

Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

Read more testimonials

Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

Read more testimonials

You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

Read more testimonials

Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

Read more testimonials

Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

Read more testimonials

Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

Read more testimonials

As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
Read more testimonials
Read more testimonials

home | auctioneering | consulting | free item guide | about

 

Red Apple Auctions Co., PO Box 6066, Arlington, VA 22206
Toll free: 888-474-0838 | Email: Info@RedAppleAuctions.com | Copyright © 2005 - 2020

 

Sherry Truhlar • Charity Auctions • School Auctions • Fundraising Auctions • Auction Galas • Benefit Auctions

 

Terms of Use · Privacy Statement