First, the virtual auctioneer. Then the auction software.

Occasionally I’ll visit with a nonprofit seeking to hire both a virtual auctioneer and invest in some new auction software.

Which hire should happen first:

• Should they lock in the fundraising auctioneer they want to hire?
• Or sign a contract for the auction software?

There’s no question in my mind — LOCK IN THE VIRTUAL AUCTIONEER!

There are some solid reasons as to why I suggest this approach, and I talk about them in today’s blog post video.

Watch it below.

P.S.  Auction software companies might disagree with me, but I’ll let them come up with their own reasons as to why the decisions should be flipped.