One of the first questions I'm asked if a group is conducting it's first fund a need (also called an appeal, mission moment, and a dozen other names), "Don't you think that we'll make less money in the live auction or the silent auction if we also conduct an appeal?" No, I don't. Nor has that proven to be the case at any of the 50 auctions I conduct onsite annually. Instead, my client just raises more money. We raise the same or similar live auction revenue. We raise the same or similar ... Read On >
Benefit Auctions Blog
Should the People You Serve Be Invited to Your NonProfit Auction?
A handful of the nonprofit galas I work have a dramatically diverse mix of guests. The crowd is comprised of three distinct groups: non-paying clients non-paying (or reduced-ticket-price) employees of the non-profit paying guests Although I can appreciate why a handful of non-paying/free guests might be allowed to attend (e.g. a reward to an employee, or asking someone to speak), a few of the nonprofit auctions I've worked have seen the majority of the attendees -- the majority! -- be ... Read On >
Celebrity Charity – Enlisting Stars to Your Cause
Wondering how to get celebrities to your party? Occasionally I’ll have a conversation with a non-profit attempting to build awareness of their gala. They want to invite a well-recognized actor or musician to the event. The charity’s goal is multifaceted. The presence of a star could draw others to attend their gala The star himself might donate to the auction, thereby raising funds in a more direct way. The close passing of both Farrah Fawcett and Michael Jackson - both active in ... Read On >
Making the best of a $250 bad situation
Lord & Taylor department store in Tyson's Corner, VA has a great selection of fine dresses. It's one of my favorite stores to shop when buying gowns and cocktail dresses for benefit auctions. During the store's May sale, I was in a hurry. I quickly scoured the racks, bought three dresses, and took them home. One of the gowns was a Donna Ricco one-shoulder dress. Normally I wouldn't buy a one-shoulder dress for work, and $250 is the top-end of what I'd pay, but it fit so well, hit at the ... Read On >
Benefit auction items: How to procure TV passes
One of the most popular types of benefit auction items I sell are those having to do with the entertainment industry, such as “behind the scenes” activities for television shows. When a show donates a "behind-the-scenes experience," it usually means that the winning bidder will get to watch a show being taped and perhaps a tour of the facility. For someone who hasn’t worked in the television industry, a taping can be exciting to watch. Here are some tips on securing these sought-after ... Read On >