Read Part 1 here, then come back to learn the final benefit auction ideas you can use to incorporate kids into your gala (even if they aren’t physically present.)
This post covers two strategies:
3. Let a Powerpoint slide tell the story
In a ballroom, Powerpoint slides can provide imagery. At this gala raising money for heart-related causes, a child’s photo was displayed with the text, “Nora Grace’s heart was mended by Dr. Bill Hammill, and she hasn’t stopped dancing since.”
- Plus side: Easy to create. One slide can be broadcast on multiple screens so everyone can see.
- Negative side: Unless a speaker specifically refers to the slide, guests might never bother to read it.
4. Reach out and call (or text) someone
Guests were encouraged to text scholarship recipients while dining. This idea incorporates older kids — adults, really – into our gala. These kids have outgrown their “cuteness factor,” but they have the added advantage of being able to thank donors with an added degree of articulation.
One auction was raising money for college scholarships. Each table had a table tent listing a student’s name, general information, and his or her telephone number (I’ve blocked out the phone number in this photo).
Over dinner, guests were encouraged to text or call the student to chat and say, “Congratulations on your scholarship!”
- Plus side: It’s as high-touch as you can get without having the recipient attend the event. It brings a donor directly into contact with the recipient of their donation. I love that!
- Negative side: Coordinate in advance.Recipients need to know they could be called. Not all recipients will be choice candidates to speak with a donor.
Kids can make a splash at your event — and help you raise dollars! — even when they aren’t physically present. Use these ideas to get to your donor’s heartstrings.
Leave a Reply