In recent years, the prevailing advice I seem to catch online is that nonprofits should put more “experiences” into their auction line-up. Fundraising auction procurement angled towards “experiences” will presumably garner the big bucks.
To be clear, we’re not talking about experiences like a colonoscopy or dental work.
It’s more like a trip with a wine tasting. Or a hot air balloon ride.
But here’s my take: I don’t believe that telling a committee member to “go get some experiences donated” is helpful. It’s too general.
And I know that well-meaning volunteers tend to do BETTER when advice is SPECIFIC.
Additionally, some of the best-selling items in recent history aren’t experiences. (Have you sold a bottle of Pappy or Rip Van Winkle lately?)
Better procurement perimeters yields better auction results, and you’ll learn my approach starting this Thursday, in my Auction Procurement Masterclass.