As I type this, I've spoken with three clients in the last 24 hours about designing or beefing up their event sponsorships. In two cases, we talked about rarely considered benefits they could use to entice new sponsors. In another case, we talked about how to design a complete event sponsorship program. With these discussions in my head, I can't help but recall the savvy partnership I witnessed between my nonprofit hospice client and the car manufacturer Porsche just two weeks ago. Major ... Read On >
Sponsorship
VIDEO: Ideas on where to find new auction sponsors
If you're trying to find new auction sponsors by studying the auction catalogs from the charity gala down the street, think again. Those sponsors have likely been asked again and again to donate. They've already likely aligned themselves with favored nonprofits. What are the chances they'll switch horses mid-stream and give you the big money? Wouldn't it be easier to align with a fast-growing company that hasn't yet been asked 1,000 times to donate? In this video, I share a rich source of ... Read On >
PODCAST: Auction sponsors versus underwriters
Is there a difference between an auction sponsorship and auction underwriters? In today's podcast, you'll hear why if there isn't a difference, there should be. https://youtu.be/IuaLzsWQy6s?feature=shared You'll also learn about different ways to delineate between the two categories. Listen to the podcast below. ... Read On >
“Demolishing” the idea of glamorous benefit auction items
I sell my share of New York weekend trips consisting of a show, dinner, and hotel. Who doesn't enjoy a glamorous weekend? But what about those off-the-wall benefit auction items that might be better suited for the stomping grounds of my youth? I think back to the Kansas State Fair, where this next item would have been easier to procure and would have made a big splash with auction guests. The chance to compete in a demolition derby. Last month I read an article in the Orange County Register ... Read On >
Event sponsorship can grow, if you look in these places
I always seem to be behind in my reading. But as it's summer, I'm enjoying taking my dated magazines to the swimming pool with little cares as to whether the magazine gets sopping wet with chlorinated water. This past weekendI read an article in the March issue of INC magazine (page 23) called "Why Inc. 500 CEOs Are Smiling: They're getting ready for good times ahead - and they're creating jobs." INC conducted a poll of Inc. 500 CEOs and found that the vast majority have been hiring and ... Read On >