A couple of weeks ago I shared some ideas for golf tournament goodie bags. This related idea for sponsorship benefits is worth mentioning: Even if your tournament tends to have more male participants than female, don't discount goodie bag items that target women. I've found many players like taking something home to share with their significant other. But to make this work for you and your sponsor / donors, please include a little "show and tell" to properly market it This can go a long way ... Read On >
Sponsorship
Great example of an event sponsorship with Porsche
As I type this, I've spoken with three clients in the last 24 hours about designing or beefing up their event sponsorships. In two cases, we talked about rarely considered benefits they could use to entice new sponsors. In another case, we talked about how to design a complete event sponsorship program. With these discussions in my head, I can't help but recall the savvy partnership I witnessed between my nonprofit hospice client and the car manufacturer Porsche just two weeks ago. Major ... Read On >
VIDEO: Ideas on where to find new auction sponsors
If you're trying to find new auction sponsors by studying the auction catalogs from the charity gala down the street, think again. Those sponsors have likely been asked again and again to donate. They've already likely aligned themselves with favored nonprofits. What are the chances they'll switch horses mid-stream and give you the big money? Wouldn't it be easier to align with a fast-growing company that hasn't yet been asked 1,000 times to donate? In this video, I share a rich source of ... Read On >
PODCAST: Auction sponsors versus underwriters
Is there a difference between an auction sponsorship and auction underwriters? In today's podcast, you'll hear why if there isn't a difference, there should be. You'll also learn about different ways to delineate between the two categories.Listen to the podcast below. ... Read On >
“Demolishing” the idea of glamorous benefit auction items
I sell my share of New York weekend trips consisting of a show, dinner, and hotel. Who doesn't enjoy a glamorous weekend? But what about those off-the-wall benefit auction items that might be better suited for the stomping grounds of my youth? I think back to the Kansas State Fair, where this next item would have been easier to procure and would have made a big splash with auction guests. The chance to compete in a demolition derby. Last month I read an article in the Orange County Register ... Read On >