As I type this, I've spoken with three clients in the last 24 hours about designing or beefing up their event sponsorships. In two cases, we talked about rarely considered benefits they could use to entice new sponsors. In another case, we talked about how to design a complete event sponsorship program. With these discussions in my head, I can't help but recall the savvy partnership I witnessed between my nonprofit hospice client and the car manufacturer Porsche just two weeks ago. Major
If you're trying to find new auction sponsors by studying the auction catalogs from the charity gala down the street, think again. Those sponsors have likely been asked again and again to donate. They've already likely aligned themselves with favored nonprofits. What are the chances they'll switch horses mid-stream and give you the big money? Wouldn't it be easier to align with a fast-growing company that hasn't yet been asked 1,000 times to donate? In this video, I share a rich source of
The terms "auction sponsorship" and "auction underwriting"are used interchangeably in the fundraising world, but I think there's a real difference in the way they should be structured in your gala. In the video, I explain how they're different and why that's a good thing. Watch the video below.
Is there a difference between an auction sponsorship and auction underwriters? In today's podcast, you'll hear why if there isn't a difference, there should be. You'll also learn about different ways to delineate between the two categories.Listen to the podcast below.
Is there a difference between a sponsor and an underwriter? I thought there was, but when I surfed online, I saw interchangeable titles such as: Auction Underwriters & Sponsors Auction Sponsor Underwriting Opportunities Underwriting sponsorship Sponsor/Underwriter It seems that definitions from various fund raising sites suggest auction underwriters and auction sponsors are the same thing. It’s a matter of preference as to what you wish to call it. But I'm going to go against