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Sherry's Life

Mar 28 Macklemore_Video_Clip

How Daymond John’s sales team talked me out of buying his program

Heads up: This isn't a benefit auction post. You can jump to another section of the blog for that.  I was just so disappointed in a presentation I attended today that I typed up this post to clear my head and to remind myself of what not to do when I'm next giving a speak-to-sell presentation. A couple of months ago, I had lunch with my friend Suzanne. She had recently launched her own business and was commenting that she'd invested in a program from Daymond John Academy. She thought I'd get ... Read On >

Jan 06 Dad 1989 Supersport convertible

Thanks, Dad

A couple of days ago -- at 8:17 PM on 01-04-14, to be exact -- my Dad died. He was surrounded by people he loved and who loved him. My brother, Mom, and I tried to make his transition to spirit peaceful. As he took his final breath, we shared with him our personal sentiments against the backdrop of Johnny Cash singing "Danny Boy" (one of Dad's favorite songs) from my iPhone1.   Though I personally believe we are eternal, it's still a heavy loss. "And grieving will take longer than you think," ... Read On >

Aug 09 benefit auctioneer Virginia Sherry Truhlar

Sherry takes 1st runner up in Virginia State Champion Auctioneer contest

It's been three years since I last competed in the Virginia Auctioneers Association (VAA) State Champion Auctioneer contest. In 2009 I took 3rd place (2nd runner-up, as they say).  You can see photos from that event here. Since then, I'd not entered the contest. In part, I've been busy growing my business. But another reason was that I hated the heat. The facility -- though very nice and the owner always arranged for this awesome BBQ -- wasn't air conditioned. There I'd be, in a light wool ... Read On >

Jul 11 family reunion auction items - birdhouse

Getting started with a family reunion auction

This (somewhat) lighthearted post was written in 2009 for readers of my e-zine, Benefit Auction Ideas. Subscribe here. Every two years, I am under contract to conduct an auction in a tiny rural Kansas town. It's terribly unorganized - by far, the worst I conduct. The items have values ranging from $3 to ~$55, no items are marketed in advance, and the displays are plain. Most guests bring their donations directly to the event, throwing them on a table for others to see. Frankly, many of the ... Read On >

Nov 29 Sherry Truhlar

Virginia benefit auctioneer grabs a video camera to express her gratitude to a nonprofit

Saying thank you is a life lesson. Moms teach kids to say thank you before they can walk. Friendships develop over a thoughtful note and business relationships are made from a good thank yous. Everyone appreciates some appreciation, so my advice to auction committees is to give it to them. Don’t overthink the task. Grab a pen, the phone, the keyboard ... or even a video camera and just say thanks. Here’s my example of taking a moment to pause and let someone know their actions were ... Read On >

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