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Sherry's Life

Jun 02

Salut! Wine auctioneer Sherry Truhlar raises money for symphony

Welcome to wine week! Every post this week ties to alcohol. Here's the post explaining it. Last month I headed to Texas to work with the Amarillo Symphony Guild at Vintage Amarillo, the organization's fundraising wine auction which supports symphony programs. And how cool is this -- I made the paper! From our outfits, you can likely gather that it was a 1920's theme. You know why I like working as a wine auctioneer? Wine is one area I have to study in depth, and I love learning. The wine ... Read On >

Apr 28

[VIDEO] Anatomy of a live item sale: selling Taylor Swift tickets

School auctions are typically noisy, rambunctious affairs. The parents know each other. Many are close friends because of their children's ties. And because they socialize together outside of school, the auction itself is just another party. I love school auctions, but they can be demanding on an auctioneer. School auctions are like house parties, giving parents -- especially younger parents (K-8) -- the opportunity to leave the kids for a night.  And. Those. Parents. Party! Whereas nonprofit ... Read On >

Jul 31

Inspiration: Sharing my personal story of personal transformation

Are you overwhelmed with a life transition? Are you undergoing your own personal transformation? I’ve done a lot of that in my own life. Though I’m hardly an expert in the subject, I have learned that it requires a lot of internal fortitude, self-confidence, and a darn near total disregard for what anyone else thinks or says about you. None of that is easy. That's why I think it's fabulous that Joyce Buford, a life coach in Tyler, TX, has a weekly live radio show focused on this ... Read On >

Jun 17

Benefit auction workshop in Louisville, KY next month

Today’s question is: What do you do that makes your auction different from every other benefit auction in your city? Is that chirping crickets I hear? If you're stumped by the question, I'm not surprised. We planners get into ruts, doing the same thing all the time. Unless you’re traveling the world attending auction galas, it’s almost impossible to get exposed to fresh concepts. (Let alone the time it takes to learn about properly implementing something, once seen.) This leads me to why ... Read On >

Apr 10 Benefit auction trade show booth help for school auctions

Are school auctions harder to organize in public schools? I think so.

In February I participated in a PTO (Parent Teacher Organization) expo in Chicago. Though I've participated in many trade shows when I worked at GE, I'd never participated in a trade show as part of my own company. I thought I'd give it a shot to see how it would go. The Chicago event is one of the largest PTO expos. Organizers mentioned that 600 or 700 people had registered. I was tucked in amidst a sea of traditional fundraising concepts:  candy ... bags ... gift wrap ... etc.  No surprise ... Read On >

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