Imagine the scenario. You’ve agreed to chair the benefit auction for a charity in your hometown. You’ve got lots of ideas but feel overwhelmed. You’ve heard that auctioneers book months in advance, so you’ve decided to call a few today to get an idea of their services. Stop. Don’t pick up the phone until you’re crystal clear about the answer to this question. Why are you holding this event? What is the primary reason this fundraiser is being held? You might think this is ridiculous ... Read On >