In an effort to cut costs and save time, some nonprofits nix paper catalogs. Guests are encouraged to go online to read about auction packages.
I dislike this, and strongly advise an old-school approach: print a catalog.
Paper catalogs are easier for guests to use (picking up a paper catalog is more convenient than logging into a phone), more reliable (if WiFi crashes, the paper catalog still works), put package restrictions front-and-center (which eases guests minds for bidding higher), and build bidder syndicates (resulting in higher sale prices).
And let me be clear: catalogs don’t have to be fancy.
In fact, you’ll see two catalog extremes in the video.
From my personal collection of catalogs, I pulled the largest and the smallest to show you.
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