Last week I wrote about selling holiday trees in your gala. I didn't include an important piece of information that can really cripple the sale of those benefit auction items: delivery. Auction guests often look at trees -- or any large cumbersome item -- and think, "How would I ever get it home?" They admire it, but they won't bid. In fact, they'll often talk themselves out of bidding because getting the item home seems like too much work. To address this concern, offer delivery to the ... Read On >
Benefit Auctions Blog
Holiday trees increase benefit auction revenues
If you're looking to boost benefit auction revenues and your event is late November or December, your acquisitions strategy could include decorated holiday trees. Here are some ideas. 1. At one school auction gala, one of the live auction items was a tree decorated with 100 $1 scratch-off lottery tickets. Not only is the winning bidder buying a lovely tree, but with a hundred scratch-off tickets, the bidder could be taking home a goldmine. 2. At another school auction, the student-decorated ... Read On >
Using auction games to motivate volunteers
Got problems getting auction volunteers energized to do what is needed to be done? Here’s one tip: Give volunteers something new and creative to learn which also solves a problem your auction is experiencing. Volunteers will remain engaged if they believe the solution you are sharing is 1) fun and 2) will solve the problem. When it’s fun to solve the problem, volunteers will do it. I’ve written before about Volkswagen’s “The Fun Theory” project. The group conducted tests to see if they ... Read On >
How auction games will get you publicity
I refer to auction games, raffles, and activities as the “bells and whistles” of benefit auctions. It's an understatement to call them revenue generators as they do more than make you money. These are the fun add-ons designed to address specific problems, involve the crowd, trigger fun, attract press, and (yes) make you money. Today’s post addresses the “attract press” piece. Many groups seem decent at securing post-gala publicity, but it's the pre-event recognition that will help you ... Read On >
Making your gala fun with auction games
I’ve said it, and I’ve heard others say it: Charity auctions should emphasize the mission of the nonprofit. Maybe part of the program is devoted to telling the nonprofit’s story. Maybe every live or silent auction item sold has a tie to the mission. Maybe the benefit auctioneer inserts one-liners like, “Remember, .90 cents of every dollar you donate feeds the homeless.” I agree with a mission-focus. But galas also need to be fun. It's rewarding to hear about improved health ... Read On >