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Sherry Truhlar

Nov 17 Virtual gala auctioneer Sherry Truhlar

Your first decision after deciding to host a virtual gala

At first, organizations tried to skirt around COVID-19. Nonprofits and schools with galas scheduled in March and April rescheduled to May and June. Then they rescheduled to fall. Then spring 2021. “Surely by spring we’ll be able to hold an in-person event,” they told me, “We don’t want a virtual gala.” As coronavirus rages on, organizations that skipped hosting a spring 2020 event are recognizing the need for funds. They will be hosting a virtual gala out of necessity. Once you ... Read On >

Nov 03

Election Day – My simple political platform

When COVID-19 arrived in March, the advertisements and emails landing in my in-box started to change. Most companies and organizations addressed what was dominating the news cycle -- coronavirus.  They expressed concern for those who were ill, those working on the front lines, and those who lost their jobs. But not Wayfair. Wayfair pounded my inbox with a steady stream of emails each week, advertising cheap ottomans, discounted lighting, trendy decor, and more.  Their inattention to the ... Read On >

Oct 20 Sherry Truhlar virtual auctioneer talks about boosting attendance at virtual gala

Three tips for boosting attendance at your virtual gala

This I know ... If you are able to get people to watch your virtual gala, you'll raise money. The challenge for all of us these days is that our hours are filled with multiple distractions.  It can be harder to get your guests focused on logging in and attending. I myself have been an organizational mess the last few months. I've forgotten meetings. I've double-booked myself. I shown up in Zoom when it was a teleconference meeting. I can only imagine what a wreck I'd be if ... Read On >

Oct 06 Wow Box from Lions Eye Institute Tampa FL

A virtual gala Wow Box made to impress

This Wow Box was the subject of Conversation 5 in my COVID-19 series, "The Next Six Months." You can register for the free series to listen to all conversations. ============================ How do you create a memorable experience when you can't curate the evening?  This has been the dilemma for many auction planners since COVID-19 forced galas to go virtual. A thematic evening with controlled ambiance -- music, lights, food, drink and a carefully crafted stage program -- goes ... Read On >

Sep 22

Unintended consequences of watch parties during Zoom-style virtual galas

English ivy was brought to the United States for ornamental purposes; it looks so pretty scampering up a wire. But the ivy's introduction had some unintended consequences.  It grows so aggressively, it overtakes small trees and damages mortar in brickwork. Unintended consequences are also apparent in our virtual galas.  Nearly every week I am asked to troubleshoot a new problem that has surfaced, typically because someone has tweaked one area in an effort to improve the event. The ... Read On >

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