For some nonprofits, the date of the auction gala is determined after careful examination of a single individual’s calendar. This well-regarded person doesn’t (usually) work for the organization, yet still holds enormous influence over the timing of the nonprofit’s largest fundraising event. Dates are checked and re-checked. Venues are called and called again to confirm availability. Who is this VIP? He’s the gala honoree. (“He” can just as easily be a she, family or it, as in the case of
A few months ago I held a sweepstakes to attract benefit auction fans to my Facebook company page. This video gives you some ideas on how to use what I learned for your own auction. Watch the video below.