One marketing and sales strategy is known as Buyer's Choice. It can be a good tool to use in fundraising auctions. Typically this concept is something a Gala Chair should have heard of, but need not fully understand. The reason being, it's up to the auctioneer to recognize when 2 or more items should be sold in this manner. It’s not up to the volunteer Gala Chair (or Development Director); it's the responsibility of the auctioneer to know and suggest this. Here's a few bullet points to ... Read On >
Marketing
Do’s and Don’ts of live auction slideshows
Oftentimes the slideshow for the live auction is handed off to a volunteer to create at the last minute. Other times, a staff member is asked to pull one together. Send this video to them. You'll see examples of what you should NOT model, as well as an example of one you could for your fundraiser. https://youtu.be/pVgE8NDhK3Y ... Read On >
Advice for private school auction planners for 2022
Though I've been working fundraising auctions the last couple of months, I only recently conducted my first school auction of 2022. I learned this: Your audience has changed. Based on my experience, I have some advice for those of you planning private school auctions this year. Watch the video to learn my big “a ha!” and what you should do to better prepare for your first post-pandemic, in-person auction. https://youtu.be/2-xoRp5rpTE ... Read On >
The big push at the end — the email campaign in the final hours
I've talked about the tricky matter of determining guest count at a virtual live gala. And I've also covered three tips for boosting virtual gala attendance. Today I zero in on one suggestion relevant for boosting attendance at your virtual gala -- email marketing. This isn't the year to go light on emails. The day and time of your virtual gala is more easily forgotten than your in-person gala. That's why it's important to remind guests multiple times of when your event is ... Read On >
Video marketing auction items to support your online school auction
To support two school auction clients whose galas were cancelled due to COVID-19, I shot videos that they could use as teasers for specific items being sold in an online auction. The goal was to get participants interested in bidding on these items. How did my school auction clients use these videos? They sent the video link in an email blast to their community. They posted and shared the video on Facebook. They added the video to the item description in the software online. It ... Read On >