I like to be prepared for my fundraising auctions, as I know it matters in different ways to the donor, the nonprofit, and the guests.
In this video, I share a recent example of how the printed description of a donation (a vertical of Far Niente wine) didn’t seem to match the description.
Bidding could have been depressed. But thanks to careful research, a clarification was made onstage to ensure everyone understood what the item was and why it was unique.