I’ve heard the complaints.
The school auction chairperson calls.
“I know our parents,” she’ll tell me, “and I know we have more money in the room than what we’re getting. I attended XYZ auction, and they made a lot more than we ever do.”
I ask her who the benefit auctioneer was, how that auctioneer supported them, and why they weren’t using him again.
She says, “We use a parent. He’s our volunteer auctioneer. He’s a nice guy, but … “
Then I hear what went wrong.
- “The auction took too long.”
- “He thought he was being funny, but instead he insulted one of our big donors.”
- “We wanted to try this new idea. We explained it to him, but it flopped.”
Over the years, you’ve shared quite a few “wrongs.”
- “Everyone got bored and started to leave before the band played.”
- “He sold two identical dinners for two different prices.”
- “He has these ‘skits’ he performs when he sells each item.”
I wrote all 67 “wrongs” down.
- “Our pledge portion lacked enthusiasm.”
- “He wasn’t familiar with our items.”
- “He’d been drinking.”
And identified which you could easily improve for the most bottom-line impact.
- “He only payed attention to people he knew had money and ignored others.”
- “Our auction seemed amateurish.”
- “We had a consigned item, and he sold it for less than what we had to pay for it.”
And now — with my 5-step formula — you and your volunteer auctioneer are going to learn how to run a flawless auction FAST.
This Wednesday (April 14, 2010) at 2 PM EDT, join me to learn how your Volunteer Auctioneer can help you enjoy …
- A more professional event.
- A more interactive event.
- A more financially successful event.
- A more fun event.
Ready for details?
Click here to learn more about the Five Simple Steps.
UPDATE: The group training call is over, but you can still get information on Volunteer Auctioneer training here.