Last week I created a “Virtual Gala Cheat Sheet” for a webinar.
Renee Zau of DonationMatch had asked a client and I to participate on a webinar for the San Diego chapter of the American Marketing Association. The topic was “Virtual Fundraising Events That Work: Best Practices and Trends.”
If you’ve participated in my free “The Next 6 Months” conversation series on COVID-19 and galas, you are probably further along in your understanding than what the Virtual Gala Cheat Sheet offers. Even so, the cheat sheet might serve as a nice reference.
And if you’re fresh to it all, this new tool will be a good primer.
In it, I outline what I believe to be are the primary approaches to virtual galas right now.
One approach is a studio-based livestream show. With this approach, there are a few methods of collecting donations and encouraging bidding. Two of those approaches involve software.
One type of software enables real time bidding.
The other doesn’t.
In today’s video I explain more about this.
Did you run or are you considering hosting a studio-based livestream event?
If so, did you have real-time bidding using software designed for that purpose? Or did you have timed bidding, whereby guests bid using a secondary device?
Share your approach in the comments.
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