Whether you’re considering hosting a virtual gala fundraiser or a traditional in-person auction event, the most important question you must ask yourself is this:
WHY are we holding this event?
- Do you have a purpose?
- Is it to pay tribute to a big donor?
- Enlarge your community base?
- Celebrate a success?
- Hard core fundraising?
- Do you have 6 goals, which typically means you do none well?
In short, you need to get clear on WHY you are bothering to spend significant volunteer and/or paid hours to make this activity happen.
When you know your honest “why,” you can better determine if a virtual gala will be meet your needs.
In today’s video, I talk about various reasons as to why nonprofits hold galas, and share my perspective on whether a virtual event will serve that objective.
Virtual gala fundraisers aren’t difficult to orchestrate. I’m working with several clients right now!
We can talk about your objectives and the path forward.
And here’s where you can hear more about my strategy for auction galas and COVID-19.