It’s been about one month since COVID-19 checked into the gala scene and prompted a wave of cancellations and reschedules.
In that short period of time, the ingenuity of our industry has been on full display. Virtual gala fundraisers are mutating more rapidly than the virus!
In five weeks, virtual auction events have pivoted twice.
1. First they shifted from in-person galas to livestreams.
Gala chairs hosted these high-tech, scaled-down events in traditional auction venues like country clubs, school gyms, and theaters.
On March 27, 2020, I held a webinar to talk about the creative approaches nonprofits had already used.
Then a day or two later, many of those great ideas became obsolete when most governors closed schools and required citizens to stay at home.
2. But the nonprofits recalibrated! The virtual gala fundraiser shifted from a “10 people or fewer” model to a “shelter in place” set-up.
Auction teams transitioned their fundraiser to new technologies. Hosts, speakers, guests — everyone stayed in their home.
With changes happening so quickly, it’s time to have another conversation about virtual auction events.
Join me on Friday where I’ll give some plain talk about what is being used right now.
Date: Friday, April 10 from 1 PM – 2 PM Eastern
Title: CONVERSATION #2 – The next 6 months: Setting a gala strategy in light of COVID-19.