A big debate among the school auctions with whom I work centers on the ticket price. The committee often feels that by keeping a low ticket price, they’ll be more inclusive and raise more money.
And every benefit auctioneer I know will tell you otherwise. Yet this persistent inaccurate belief exists.
At this Boston foundation, they decided to charge a ticket price after years of offering a free event. It was a resounding success.
Watch the video below.