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You are here: Home / Live Auctions / The bidder in your ballroom: The 9 archetypes of live auction bidders
Jun 29

The bidder in your ballroom: The 9 archetypes of live auction bidders

Sherry Truhlar Leave a Comment

Since starting my company 15+ years ago, I’ve observed several types of bidders.

Here’s the archetypes of the guests I see bidding in your live auction.

You’ll learn how to identify each archetype and better understand their motivations from this video.

I’ve no doubt you’ll immediately recognize some of your donors from among these descriptions.

  1. Archetype: Buyers
  2. Archetype: IITWI (“In it to win it”)
  3. Archetype: Sympathizer 
  4. Archetype: Starter 
  5. Archetype: Helper or Protector
  6. Archetype: Opportunist
  7. Archetype: Negotiator
  8. Archetype: Deal maker
  9. Archetype: Player

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About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

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