I have many degrees from YouTube University.
One of my most recent “degrees” is in boulder retaining walls.
One contractor does a good job of teaching viewers the difference between a well-constructed and a poorly constructed wall. He explains why contractors build it a certain way (cost; ease) versus what the consumer desires (quality; durability).
In his videos, viewers see all the failing walls he’s paid to fix because the boulders weren’t placed correctly the first time.
He’s got an advantage with his business — a failing wall is more obvious to see than a failing auction. Even a minor shift in a large boulder wall creates substantial foundation issues. The homeowner almost immediately knows something is wrong.
But in a fundraising auction, it’s harder to identify those breakdowns. A group might work with an auctioneer for years without realizing that their auctioneer isn’t, well … working.
Do you know how to tell when your auctioneer failed you?
I failed a client and the client didn’t even know it. Even so, I gave them a 100% refund.
That’s what I cover in today’s video.