At first, organizations tried to skirt around COVID-19. Nonprofits and schools with galas scheduled in March and April rescheduled to May and June. Then they rescheduled to fall. Then spring 2021. “Surely by spring we’ll be able to hold an in-person event,” they told me, “We don’t want a virtual gala.” As coronavirus rages on, organizations that skipped hosting a spring 2020 event are recognizing the need for funds. They will be hosting a virtual gala out of necessity. Once you ... Read On >
virtual gala fundraiser
Three tips for boosting attendance at your virtual gala
This I know ... If you are able to get people to watch your virtual gala, you'll raise money. The challenge for all of us these days is that our hours are filled with multiple distractions. It can be harder to get your guests focused on logging in and attending. I myself have been an organizational mess the last few months. I've forgotten meetings. I've double-booked myself. I shown up in Zoom when it was a teleconference meeting. I can only imagine what a wreck I'd be if ... Read On >
Unintended consequences of watch parties during Zoom-style virtual galas
English ivy was brought to the United States for ornamental purposes; it looks so pretty scampering up a wire. But the ivy's introduction had some unintended consequences. It grows so aggressively, it overtakes small trees and damages mortar in brickwork. Unintended consequences are also apparent in our virtual galas. Nearly every week I am asked to troubleshoot a new problem that has surfaced, typically because someone has tweaked one area in an effort to improve the event. The ... Read On >
Prediction: Virtual galas in 2021
With summer fast becoming a distant memory, I'm talking with clients about their 2021 fundraising galas. One topic frequently entering the conversation sounds something like this: "What will happen to virtual galas?" "Even if we can meet in-person, should we make a decision to host a virtual gala instead?" "What will change with virtual galas post COVID-19?" "We cancelled our spring 2020 event because we didn't want to go virtual. But now, as we start to plan our calendar, what ... Read On >
Virtual gala software – 2 approaches for studio-based livestreams
Last week I created a "Virtual Gala Cheat Sheet" for a webinar. Renee Zau of DonationMatch had asked a client and I to participate on a webinar for the San Diego chapter of the American Marketing Association. The topic was "Virtual Fundraising Events That Work: Best Practices and Trends." If you've participated in my free "The Next 6 Months" conversation series on COVID-19 and galas, you are probably further along in your understanding than what the Virtual Gala Cheat Sheet offers. Even ... Read On >