When you decide to shift from a live event to a virtual gala fundraiser, you'll be making some changes. You already know you have to change your technology. Another review should be given to your event goals, like financial expectations, publicity, reach, and leadership. For instance, live events typically have financial goals. With a virtual auction event, should you expect to raise the same amount of money? I've been thrilled to learn how many organizations have not surpassed
Virtual auction event
In the month since COVID-19 desecrated the standard auction event, a new virtual gala fundraiser has emerged. Initial results from these events have been impressive! Net incomes have generally been higher than 2019, and some have even seen higher gross results. But is this model sustainable? I am questioning it. If virtual events are the modus operandi for the next several months, I wonder if our industry might need to get more creative at designing donor-centric online
If your plans for a live event have been crushed by COVID-19, you can still offer a virtual gala fundraiser. Here in the Washington, D.C. region, we are four weeks into the virus putting the kabash on all galas. Even so, some nonprofits have quickly adapted. More than one has re-imagining an in-person fundraiser into a virtual auction event. In the video, I share the four most common types of virtual gala fundraisers.
It's been about one month since COVID-19 checked into the gala scene and prompted a wave of cancellations and reschedules. In that short period of time, the ingenuity of our industry has been on full display. Virtual gala fundraisers are mutating more rapidly than the virus! In five weeks, virtual auction events have pivoted twice. 1. First they shifted from in-person galas to livestreams. Gala chairs hosted these high-tech, scaled-down events in traditional auction venues