During recent client consultations, discussions turned to when my client should open and close their silent auction. The best answer is, it depends. Do you desire wide participation? Better have your silent auction run entirely online, so more can participate. Do you want to avoid shipping items, or having winners drop by your office to pick up their winnings? Better close the silent auction at the gala and ensure that only gala guests can win packages. There are any number of ... Read On >
Timeline
The impact of age on gala start times
Some galas attract an older guest base, while events like primary school auctions skew the opposite direction, attracting a young donor base. Consider this when deciding your opening time and overall program/schedule. As I work different events, I've noticed that retired Seniors arrive and leave events early. So if your cause attracts many guests in that demographic, opening your doors earlier than other galas in your city might be a smart move. Additionally, I'd recommend scheduling the ... Read On >
When to close the silent auction (and other tips for post-pandemic galas)
Silent auctions are nearly all online auctions now, using mobile bidding. This launches a question in our post-pandemic world: When is the best time to close the silent auction – before or after the live auction / appeal? After all, with mobile bidding checkout isn't as difficult (guests are charged automatically for purchases), items often aren't at the venue (guests get them later), and mobile bidding allows for wider participation (guests not attending can still participate). In ... Read On >
Land acknowledgments in fundraising events
Call it coincidence, divine intervention or luck, but I'd bet that you've had a situation whereby you see or hear something, and suddenly it shows up somewhere else. Like when you consider buying a particular type of car, and suddenly that model is all you see on the highway. That serendipity is what led me to write about today's subject. ============================== Thanks to a cancelled flight that left me scrambling to get from one fundraiser to another late last month, I've ... Read On >
Best time to close the silent auction? Before the live auction begins.
Human psychology factors into fundraising auctions in many ways. The fear of loss propels a bidder to bid. Smart pricing strategies in a raffle influence how many tickets will be sold. Properly structured silent auction bid sheets generate 10% to 30% higher sales. Well-written auction donation request letters secure more "yes" responses than "no" responses. Using a proper method to properly close a silent auction generates higher sales on the most popular items. (E.G. Create an ... Read On >