Human psychology factors into fundraising auctions in many ways. The fear of loss propels a bidder to bid. Smart pricing strategies in a raffle influence how many tickets will be sold. Properly structured silent auction bid sheets generate 10% to 30% higher sales. Well-written auction donation request letters secure more "yes" responses than "no" responses. Using a proper method to properly close a silent auction generates higher sales on the most popular items. (E.G. Create an
Is your school auction crowd obnoxiously loud? Though any auction crowd has the potential for being deafening, the loudest auctions tend to be Catholic schools. The parents know each other so quickly find their friends to chat. And let's be honest -- Catholics aren't timid about drinking alcohol, and that has a tendency to increase anyone's personal volume when consumed in excess. This past spring I had a new Catholic school group who prepared me for the worst. "Our crowd is loud," they
You've spent hours gathering silent auction items. The baskets are sealed and ready to be sold. Displays are set up. So now, how long should your silent auction last? Determining how long your silent auction should be open is the question I tackle in today's video blog. Got ideas of your own? Share them below.
Back in 2009, I penned an article that got quite a bit of traction on both my blog and social media outlets. It was called, “The one thing to never say on stage at a benefit auction.” (You might want to read that, if you haven't.) It’s time to revise. I now have TWO things you should never say on stage. When I wrote that article, I was referring to the recession. Some of my clients were hell-bent on reminding their auction guests that the USA was experiencing an economic downturn. They felt