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Thermometer

Sep 10 Thermometer

Fundraising thermometers are overrated for Fund a Needs

There, I wrote it. I'm entirely unimpressed with fundraising thermometers when used during Fund a Needs. Thermometers were rolled out with great fanfare from the auction software vendors who created them.  As proceeds pour in, donations are tracked against the goal.  Guests see it play out on a screen. Vendors like to say the tool boosts audience engagement. But does it? At a school auction meeting last month, the hired auction checkout guru asked if I wanted to use it. "The school is ... Read On >

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