Though Facebook tends to be the most popular social media tool when it comes to promoting your fundraising auction, the visual-based Pinterest has three excellent uses. =============================== But wait! Here's a quick lesson in Pinterest, in case you're unfamiliar with the tool. Pinterest is a social network that allows users to share images and videos. Unlike Facebook, which tends to accommodate lengthier text, Pinterest is designed to mimic a scrapbook filled with photos.
I recently wrote about 8 ways you can use Pinterest photos to get parents excited about your upcoming school auction. Here's another step in how to use Pinterest, the social photo pinboard, with your school auction committee. First, let's start with some “Pinteresting” facts compiled by comSCORE and reported in various media outlets, like Wall Street Journal. 68% of Pinterest users are women 50% of Pinterest users have children Almost 50% of users are 25 to 44 years old Overall, the
Pinterest is a social media site based on sharing photos. The tool’s demographic data indicates that Moms LOVE Pinterest. Perhaps because it’s easy to post content onto the site and let a snapshot tell the story. It goes without mention that a lot of moms also plan galas, and many actively seek new school auctions ideas. So why not let these creative women use their Pinterest “hobby” to broadcast the auction? (As a side, I wouldn’t suggest Pinterest as a “must have” auction marketing tool …
A growing number of gala auction committees are starting to develop a Facebook page for their fundraiser. A handful use Twitter and LinkedIn. So grab a pen and settle in to watch this video, where I share 12 statements or topics your publicity chair can use to market your event through these (and perhaps other) popular social media outlets. Getting publicity for your event was never so easy! Watch the video below.
If you're responsible for running the social media for your school or nonprofit gala, you need to know about FastFollow from Twitter. I love it because it converts tweets into text messages. Watch the video below.